MLS Taps Rising Star for ‘Game On’ Campaign Ahead of 2025 Season
Doechii is taking her breakout year to the next level, stepping into the world of Major League Soccer (MLS) as the headliner for its 2025 season kickoff campaign.
The “Game On” video, which debuts ahead of MLS’ season start on February 22, marks yet another major milestone in Apple and MLS’ ongoing partnership. In the high-energy teaser, Doechii boldly declares:
“MLS is game on. Doechii? On! Stars? On! 30,000 friends? On! Rivalries? On! MLS. This is our soccer. Game on.”
The campaign, featuring vibrant visuals and high-intensity moments, aims to capture the passion and electric energy of the sport.
MLS Marketing VP: ‘This is a Celebration of Soccer and Culture’
Radhika Duggal, Senior VP and Chief Marketing Officer of MLS, expressed excitement over the collaboration, describing it as a perfect match between Doechii’s star power and the league’s commitment to fan-driven energy.
“At MLS, the fan’s emotion is at the heart of everything. The excitement is palpable, the momentum unstoppable, and the quality undeniable—this is MLS’ energy. It is a celebration of soccer, culture, and community that propels the league into the future.”
The Game On campaign is set to reflect MLS’ bold, dynamic, and inclusive brand identity, blending sports, music, and entertainment to drive engagement ahead of the 2025 season opener.
Doechii’s Meteoric Rise Continues: Grammy Nomination & Katy Perry’s Mentorship
Beyond her MLS campaign, Doechii’s 2025 is already shaping up to be a landmark year.
- The Top Dawg Entertainment (TDE) artist is set to perform at the Grammys, where she is also nominated for Best New Artist.
- Her track “Nissan Altima”, from the 2024 project Alligator Bites Never Heal, has been hailed as one of the best releases of the year.
Katy Perry’s Role in Doechii’s Career
Pop icon Katy Perry has also emerged as a key mentor for Doechii, offering wisdom on navigating fame and sustaining a long-term career.
Speaking with Rolling Stone, Perry shared:
“I’m like, ‘Girl, here are the cheat codes. Try this. If you don’t just want to survive but thrive, if you want a full life outside of this—a real human experience—not just fame, tucked away in some hotel, never truly experiencing the beauty of life.’”
This rare insight into Perry’s philosophy on success highlights the importance of balance, authenticity, and staying grounded—a message that resonates deeply in today’s high-pressure entertainment industry.
What’s Next for Doechii?
With the MLS campaign launch, Grammy performance, and mentorship from industry veterans, Doechii is undeniably one of 2025’s fastest-rising stars.
From chart-topping music to major brand partnerships, she’s proving that her influence extends beyond music, making her a powerhouse in both sports and entertainment.
Catch Doechii in the MLS “Game On” campaign and her highly anticipated Grammy performance soon!
