Jay-Z turned the 2025 Super Bowl into a family event, bringing his daughters, Blue Ivy (13) and Rumi (7), to witness the Kansas City Chiefs take on the Philadelphia Eagles. The rap mogul and his girls were spotted on the field at Caesars Superdome in New Orleans before kickoff, capturing memorable moments ahead of the highly anticipated game.
A Stylish Super Bowl Appearance
Dressed in all black, Jay-Z kept his look understated, while Blue Ivy embraced a bold, grown-up style. She paired cargo jeans with a black leather bomber jacket, accessorizing with a leopard-print purse and sleek black sunglasses. Rumi followed her sister’s lead, sporting jeans and a black-and-white varsity jacket, mirroring Blue’s effortless cool.
Jay-Z Goes Full Dad Mode
As they posed for photos, Jay-Z turned into the ultimate dad, snapping pictures of his daughters as they struck playful poses. Blue, known for her signature Super Bowl jump-for-joy moment, recreated her iconic pose from past years, this time joined by Rumi, who added her own spin to the tradition.
Jay-Z’s Role in Super Bowl Entertainment
A regular at the Super Bowl, Jay-Z has attended every year since 2019 in his role as Roc Nation’s “live music entertainment strategist.” His company plays a pivotal role in shaping the halftime show, giving the 25-time Grammy winner a major influence over its production.
More Read
The Carters made a similar appearance at last year’s Super Bowl in Las Vegas, where the Chiefs secured victory over the San Francisco 49ers. Notably, Beyoncé skipped the on-field moments, opting instead to join her family later in a private suite.
Which Team Are They Rooting For?
While it remains unclear which team Jay-Z and his daughters were cheering for, the Chiefs were chasing history, aiming for an unprecedented third straight Super Bowl title.
Before heading to their suite, Jay-Z ensured his daughters approved the photos. As for Rumi’s twin brother, Sir, his presence remains a mystery, with some speculating that he may have been watching the game with Beyoncé from a more private setting.
