PopRadar Advertising Policies

Quick Notes:

• PopRadar reserves the right to refuse any advertisement at its sole discretion.

• All ads must be submitted at least 72 hours in advance for review and approval.

• NET30 terms are only available for advertisers with packages exceeding $65,000, and only upon approval by the department head.

• All ads (excluding story posts) will run for a non-negotiable 72-hour term.

• Once an ad is approved by both parties and posted, no reposts or refunds will be issued.

• All ads must comply with FTC disclosure requirements.

• PopRadar does not disable comments or tag content creators in paid promotions.

• All individuals featured in the ad content must provide consent for publishing on PopRadar in association with the advertiser.

• All music must be copyright protected.

• Posting windows are not guaranteed and will not be available on weekends or holidays.

• All ads must meet PG/PG-13 standards.

• Clients must own 100% of their content and be able to provide proof of ownership upon request.

1. Overview

PopRadar’s advertising policies are designed to maintain the integrity of our brand while ensuring a safe and enjoyable experience for our audience. Ads must adhere to our content standards and may not imply sponsorship or endorsement by PopRadar unless explicitly approved.

Note: We do not allow personal promotions, GoFundMe pages, or YouTube channel promotions.

2. The Ad Review Process

All ads must be submitted 72 hours prior to the desired post time. Each submission undergoes a thorough review to ensure it aligns with PopRadar’s brand standards.

Post-Approval Process:

• Approved advertisers receive an insertion order and invoice.

• Ads are posted only after payment is received.

• All campaigns run for a 72-hour term unless otherwise specified.

3. Prohibited Content

Community Standards:

Ads must align with PopRadar’s standards and those of the platforms we publish on. We do not allow:

Images:

• Nudity or sexually suggestive imagery

• Vulgar language or obscene gestures

• Firearms or weapons

• Drug use or paraphernalia

Videos:

• Uncensored profanity or suggestive language

• Nudity or inappropriate imagery (must be blurred or removed)

• Music without proper licensing

Business Claims:

• No screenshots of business earnings (e.g., Shopify dashboards)

• Ads must disclose the promotional relationship with PopRadar

• Ads must not infringe copyrights, trademarks, or privacy rights

Content Quality:

• No blurry, grainy, or low-quality visuals

• No excessive or unreadable text overlay

• No fake UI elements (play buttons, notifications, etc.)

• No spelling/grammar errors or excessive symbols

• No selfie-style or poorly cropped user-generated content

Counterfeit or Fake Products:

• No replicas or brand-name imitations

• No false documentation (e.g., fake diplomas, IDs)

Adult Content:

• No sexually explicit language, products, or imagery

• No sexual enhancement products

• No nudity, implied nudity, or focus on intimate body parts

• Lingerie and swimwear ads are permitted if not overtly sexualized

• Minors must not be featured in undergarments or swimsuits unless accompanied by adults

Illegal or Harmful Content:

• No illegal goods/services

• No discrimination based on personal attributes

• No tobacco or nicotine-related products (including vapes and hookahs)

• No marijuana, CBD, or drug-related paraphernalia

• No unsafe supplements

Weapons or Explosives:

• No promotion of weapons, ammunition, or related products

Controversial Content:

• No shocking, violent, disrespectful, or politically exploitative content

• No misleading personal attribute claims

• No negative self-image messaging (e.g., before/after health or weight loss photos)

4. Restricted Content

Alcohol:

Ads must:

• Comply with local laws

• Include age and country targeting

Gambling:

Ads for real-money gambling are allowed only at PopRadar’s discretion and must be appropriately age-targeted (18+).

State Lotteries:

Allowed only if legally compliant and geo-targeted to eligible regions.

Pharmaceuticals:

• No prescription drug promotions

• Over-the-counter medicine ads must comply with all legal and age restrictions

Finance and Insurance:

• Must clearly disclose fees, APRs, and terms

• No ads requesting financial information directly (e.g., credit card numbers)

• Targeting must be limited to users 18 years or older

Other Prohibited Categories:

• Payday loans, short-term cash advances, and bail bonds

• Multilevel marketing (MLM) or “get rich quick” schemes

• Penny auctions or bidding fee schemes

• Spyware, malware, or deceptive software

• Unauthorized streaming or hacking tools

5. Content Expectations

PopRadar prioritizes professionalism and integrity. Ensure all ad content:

• Is clean, appropriate, and free from controversy

• Follows copyright and trademark laws

• Includes FTC-compliant disclosures

• Is visually appealing, professionally edited, and user-friendly

For any additional questions about your ad or campaign compliance, please contact our advertising department at:
📧 [email protected]