Sydney Sweeney isn’t scrubbing away the drama over her now-infamous Bathwater Bliss soap drop — instead, she’s firing back at the haters and calling out a major double standard in Hollywood fandom.
In a bold new interview with The Wall Street Journal, the Euphoria star said she found the backlash to her viral soap launch “interesting,” especially since most of the criticism came from female fans.
“Most of the hate was from women,” Sweeney admitted, pointing out that the same group gushed over the idea of buying Jacob Elordi’s bathwater after his steamy “Saltburn” scene went viral last year. “It’s a double standard.”
Bathwater Bliss = Big Business
Love it or hate it, Sydney’s bathwater soap was a certified smash. Released in collaboration with men’s grooming brand Dr. Squatch, the quirky product sold out within seconds and is now reselling online for thousands.
The actress says she’s completely unapologetic about leaning into playful — and profitable — branding stunts like this. “I’m thinking very strategically about my investments,” Sydney explained, hinting that her out-of-the-box ventures are far from over.
A Summer Full of Controversy
The soap saga is just the latest storm Sydney has weathered in 2025. Earlier this summer, she was at the center of a heated debate over her American Eagle “Great Jeans” campaign, which some critics claimed carried white-supremacy undertones.
American Eagle quickly defended the ad, calling the backlash a misunderstanding, but that didn’t stop the internet firestorm. The controversy grew so big that everyone from Lizzo to Donald Trump weighed in, proving Sydney’s name has become a lightning rod for cultural debates.
Compared to that level of scrutiny, the bathwater soap backlash almost feels tame — but Sydney’s making it clear she won’t be retreating from the spotlight anytime soon.
Embracing the Noise
With both her brand deals and Hollywood career thriving, Sydney seems to be leaning into the old-school mantra that there’s no such thing as bad press.
Her fearless approach to controversy mirrors her on-screen energy: bold, provocative, and impossible to ignore. If anything, the backlash may only fuel her growing empire.
For fans who actually managed to snag a bar of Bathwater Bliss? They might just be holding onto one of the most infamous celebrity collectibles of the year.
