Coffee Mate never expected its limited-edition collaboration with HBO’s “The White Lotus” to be so impactful — especially not in the shocking finale of Season 2. The brand, which partnered with the hit show earlier in the year, found itself at the center of one of the most intense moments of the season, leaving both fans and the company in complete disbelief.
The flavor partnership, announced in January, included two limited-edition creamers. However, Coffee Mate confirms to TMZ that it had no insight into the season’s script and was unaware of the pivotal role its Piña Colada creamer would play. According to a brand representative, “We had no idea the pivotal role it would play!”
Coffee Mate’s Awkward Reaction:
After the finale aired, Coffee Mate took to Instagram to express its surprise, posting a humorous reaction to the unexpected twist. Fans had already been raving about the collaboration, but the finale brought a new layer of intensity to the Piña Colada flavor in the context of the show’s storyline.
For those who haven’t seen the show, a beverage (the Piña Colada) plays a significant part towards the end, and its connection to a major plot point left fans both stunned and skeptical. The company never anticipated that the Piña Colada flavor would take on such a traumatic association with the finale’s events.
Impact on Sales:
As of now, it’s unclear whether the shocking twist will affect Piña Colada creamer sales. On social media, fans have expressed concerns, with many now hesitant to try the flavor due to its association with the dramatic plot. One fan joked that they’re now “skeptical” about sipping the tropical drink after seeing it tied to such an intense moment on screen.
Coffee Mate’s Final Thoughts:
Despite the awkward connection, Coffee Mate took the plot twist in stride, acknowledging that the Piña Colada flavor “did not scream ‘serenity’ in the end.” The brand’s marketing had initially focused on a relaxing vibe for the product, but the finale introduced a surprising turn of events that disrupted its tranquil image.
