Drake continues to dominate both music and fashion, teaming up with Atlanta rap star Latto for a captivating campaign showcasing his Nocta Nike brand. Earlier this year, the duo collaborated on the track Housekeeping Knows, and now Latto is taking center stage in the latest ad promoting the highly anticipated Nocta Nike Air Force 1 collection.
The ad highlights Latto’s creative flair with the debut of her pop-up shop, Big Mama’s Mini Market. Drake shared the announcement on Instagram, enthusiastically writing, “BIG MAMA GON GET YA RIGHT @nike @officialnocta.”
Fans who visited the pop-up were treated to an array of Nocta-branded merchandise, including snacks, mouthwash, candy-coated car rims, and Nocta Loops cereal. Olympic gold medalist Sha’Carri Richardson also lent her support, showcasing her nail art expertise at Mama’s Salon, located next to the market.
As Latto wrapped up the lively pop-up event, she unveiled the collection’s star attraction: the new Nocta Nike Air Force 1 sneakers. Available in vibrant shades like Citron Tint, Palest Purple, and pink, the collection merges bold design with classic appeal.
The campaign launch in Miami featured a weekend of Caribbean cuisine, DJ-spun beats, and exclusive first looks at the Nocta Tech Fleece and Air Force 1 Love You Forever collection, cementing Nocta as a trailblazer in streetwear culture.
