GloRilla is entering a bold new chapter, and she’s doing it with a major co-sign from none other than Rihanna. The Memphis-born rapper has officially been tapped as the new face of Fenty Beauty, Fenty Hair, and Savage X Fenty, making her one of the few rising artists to land a triple-brand endorsement from the music and fashion mogul.
The announcement was marked by a stunning February campaign, symbolizing a full-circle moment for GloRilla, who grew up idolizing Rihanna. In an interview with BET, the rapper opened up about how surreal the experience has been.
“I always tell her thank you,” GloRilla shared.
“Rihanna talks like really one of the homegirls. Whenever I talk to her, she talks like we homegirls for real. It be crazy that I get to talk to her like that ‘cause I’ve been a big fan of Rihanna since I was a little-ass kid.”
From Fan to Fenty Star
Rihanna’s endorsement goes far beyond business. It’s a mutual respect between two fearless, genre-defying women who have each carved out their own lane in music, fashion, and culture. The Fenty mogul clearly sees GloRilla’s rising influence, and by bringing her into the Fenty family, she’s putting the world on notice.
While many fans point to Rihanna’s “Anti” as a favorite, GloRilla offered a different take when asked about her top Rih album:
“I’m not going to be cliché and say Anti—I’m gonna say Rated R,” she said, citing the darker, more intense 2009 album that showcased Rihanna’s edgier side.
That same bold, unapologetic energy is at the heart of GloRilla’s own reinvention.
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A New Era: Black, Gold, and Growth
With her sophomore album on the horizon, GloRilla says she’s transitioning from her “Glorious era” into a brand-new chapter—both musically and visually.
“This era I’m in, everything’s been black and gold,” she revealed.
“Every year I’ll be changing what type of mood and area I’m in. I’m stuck in between two things right now for this year… but I’m going to step out of my Glorious era when I turn 26.”
Rihanna’s Co-Sign Solidifies Glo’s Star Power
From gritty Southern bars to fronting major beauty campaigns, GloRilla is proving she’s more than a rapper—she’s a cultural force in the making. Rihanna clearly saw that potential and gave her the platform. Now, Glo is running with it, embracing reinvention, elevation, and authenticity at every turn.
As she gears up for her next musical drop and deepens her brand reach, one thing’s clear: GloRilla’s glow-up is far from over.
