Media personality Kasuku has recently shed light on the real reasons behind his departure from Spark TV, revealing that internal conflicts within the station, not cost-cutting measures as initially reported, led to his exit.
Kasuku, alongside Ruth Kalibbala and Kaima Shafiq, co-hosted the popular morning show Twezimbe on Dembe FM, which was also aired on Spark TV. Despite their show’s success, Kasuku alleges that they faced significant resistance from certain individuals within the station who were displeased with their presence.
Tensions Between Management and Hosts
In a candid interview, Kasuku explained that the conflict stemmed from internal power struggles. According to him, the team’s success at Spark TV was met with jealousy, particularly from those who felt that the radio team should have been under the control of the TV management.
“They fought us. Remember, we were coming from Monitor, and the radio has a combo with the TV, but the TV management felt bad that they weren’t the ones controlling us,” Kasuku explained, highlighting the rift between management and the popular morning show team.
Despite these challenges, Kasuku emphasizes that their Twezimbe show performed exceptionally well, even securing the number one spot as the top morning show in the country according to an IPSOS report. However, he claims that the management at Spark TV deliberately withheld the positive results from the team.
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Concealed Success and Unexpected Exit
Kasuku reveals that, despite their success, Spark TV’s management did not share the results of the IPSOS report with the team, leading them to be unaware of their show’s top-ranking status.
“They hid the results of the report and refused to tell us that the show ranked number one. So eventually, we were relieved of duty and left,” Kasuku stated, expressing his frustration with the way their achievements were handled.
Surprisingly, after their departure from Spark TV, Kasuku claims that the station reached out to him with an offer to return. However, Kasuku declined the offer, standing by his decision to leave and move on from the toxic environment.
“I was approached to return to the station, but I turned down the offer,” Kasuku revealed, signaling that he had no intention of rejoining a station that had not been transparent or supportive during his time there.
A New Chapter
While Kasuku has left Spark TV, his career continues to thrive, and he remains a prominent figure in the Ugandan media landscape. His departure from Spark TV has sparked a conversation about the challenges media personalities often face, especially when internal politics and management decisions come into play.
The Importance of Transparency and Support
Kasuku’s experience serves as a cautionary tale about the importance of transparency and support in the workplace. His story highlights how internal conflicts, rather than external factors like cost-cutting, can have a significant impact on an individual’s career. As for his future, Kasuku continues to focus on new opportunities, keeping his audience engaged with his wit and insightful commentary.
