NBA icon Michael Jordan is making a highly anticipated return to the spotlight—this time, not on the court, but in the broadcast booth. Beginning with the 2025–26 NBA season, Jordan will serve as a “special contributor” for NBC Sports, marking his first formal role in basketball broadcasting.
The groundbreaking announcement was made at NBCUniversal’s Upfront event at Radio City Music Hall in New York City. Jordan’s involvement comes at a pivotal time, as NBC reclaims NBA broadcasting rights for the first time since 2002.
A Legendary Return to a Familiar Network
Michael Jordan expressed his excitement about reuniting with the network that covered his six NBA championships with the Chicago Bulls during NBC’s previous NBA tenure from 1990 to 2002.
“NBC was there for the most iconic moments of my career. I’m excited to be part of this new chapter and bring my perspective to today’s game,” Jordan said in a statement.
NBC’s NBA Deal: Streaming, Prime Time & More
Jordan’s new role comes amid a massive 11-year, $76 billion media rights deal between the NBA, NBC, Disney, and Amazon, beginning in October 2025. Key highlights of NBC’s coverage include:
- Monday night games exclusively on Peacock
- Tuesday night regional doubleheaders on NBC and Peacock
- The debut of “Sunday Night Basketball” starting January 2026
NBC aims to blend nostalgia with innovation by bringing back familiar NBA coverage faces while integrating streaming and digital-first content for modern audiences.
Jordan’s Role: Insight, Legacy, and Big Moments
As a special contributor, Jordan will deliver:
- Exclusive interviews and commentary
- Pre-recorded segments reflecting on NBA legends and modern stars
- Live appearances during marquee events like Christmas Day games, All-Star Weekend, and the NBA Finals
While Jordan has maintained a low media profile since retiring in 2003—and later selling his majority stake in the Charlotte Hornets in 2023—his return to television is expected to drive viewership, boost fan engagement, and draw in both nostalgic and new NBA audiences.
Fan Reaction: “The GOAT is Back!”
The announcement has generated a wave of excitement across social media, with fans celebrating Jordan’s return to the NBA in a new capacity. Many are eager to hear his unfiltered thoughts on today’s top players, rivalries, and championship contenders.
