N.O.R.E. Opens Up About His Hip-Hop Evolution, Drink Champs Success & Lessons Learned in Media
N.O.R.E. has one of the most inspirational and transformative stories in hip-hop. From his early days as one-half of the legendary duo Capone-N-Noreaga to his solo success with platinum-selling albums and Top 40 hits, the Queens-bred rapper has left an undeniable mark on the culture.
Now, as the co-host of the award-winning podcast “Drink Champs” alongside DJ EFN, N.O.R.E. has solidified himself as one of the most trusted voices in hip-hop media—but the transition wasn’t always easy.
In a candid interview with Vibe Magazine, the hip-hop icon shared his experiences navigating the shift from rap superstar to respected interviewer, revealing the hardest lessons he’s learned, the art of navigating celebrity egos, and the wild behind-the-scenes moments on Drink Champs.
From Rapper to Host: The Toughest Lesson? Punctuality
One of the biggest adjustments for N.O.R.E. in his transition from music to media was learning the importance of timing and discipline—something that wasn’t always a priority in his rap career.
“If you come late to your own show, the show won’t even happen,” N.O.R.E. admitted. “A lot of artists still are not time-friendly.”
Unlike the free-flowing nature of the music industry, podcasting and media demand structure, preparation, and professionalism. Learning this was crucial in turning Drink Champs into a major success.
The Challenge of Interviewing Legends & Strangers Alike
As a hip-hop veteran, N.O.R.E. has personal relationships with many of his guests, making for organic and engaging conversations.
“I made it seem easy because I was in the locker room with all these guys,” he explained. “I was on tour with all these people. I knew these people, so it made it interesting to interview my friends.”
However, when it came to guests he wasn’t familiar with, things became trickier.
“I don’t know everybody in hip-hop,” he admitted. “It’s awkward meeting somebody on camera and then asking them personal questions or asking them business questions.”
This challenge pushed him to sharpen his skills as an interviewer, ensuring that every guest—whether a close friend or a first-time guest—felt comfortable, respected, and engaged.
Drinks & Predictions: How N.O.R.E. Sizes Up His Guests
A unique aspect of Drink Champs is its booze-filled, unfiltered conversations, which often lead to raw, hilarious, and unexpected moments.
According to N.O.R.E., he and his crew have developed a fun system to predict how each interview will unfold—based solely on what the guest orders from the bar.
- “If they order Hennessy, we know it’s going to be a ratchet-a interview.”**
- “If they order Chardonnay, sparkling wine, or Champagne, we know this is going to be a cool one.”
- “If they order Bacchus, there’s probably going to be a lot of talking going on.”
- “If they order Tequila, this show might not last long.”
These drink preferences often set the tone for the interviews, making for unpredictable and highly entertaining content.
Walking the Tightrope: Navigating Beef & Hurt Feelings
With Drink Champs’ uncensored nature, discussions can quickly veer into controversial territory. While N.O.R.E. loves providing a platform for real, raw conversations, he’s learned the hard way that even laughter can land him in hot water.
“If someone makes a joke about someone else, and I laugh, I just co-signed it,” he admitted. “I’m part of the fkery now, so I’m part of the beef.”**
This realization became especially clear after his infamous Kanye West interview, which received major backlash due to Ye’s controversial statements.
“Every time he spoke about anybody and I laughed a little bit, these people were mad at me,” N.O.R.E. revealed. “They texted me, they called me, they showed me the pictures, they showed me the videos.”
This experience taught him a valuable lesson about responsibility in media—while Drink Champs is about fun and entertainment, as a host, he has to be mindful of the impact of his platform.
The Legacy of Drink Champs: A Hip-Hop Media Powerhouse
Despite the challenges, Drink Champs has become a staple in hip-hop culture, giving legends and rising stars alike a platform to share their stories, unfiltered and uncut.
With N.O.R.E. at the helm, the show continues to:
✅ Provide legendary hip-hop stories straight from the artists
✅ Celebrate hip-hop culture in an authentic way
✅ Give artists a space to speak their truth without industry politics
From his days in Lefrak City to becoming one of hip-hop’s most respected voices, N.O.R.E. has proven that reinvention is possible, and success in media requires as much hustle as success in music.
With Drink Champs continuing to thrive, it’s safe to say that N.O.R.E. has found his next great chapter in hip-hop history—this time, behind the mic as an interviewer, rather than on stage as a performer.
