Pharrell Williams is once again redefining the luxury auction game, this time with an extraordinary event tailored for discerning watch collectors worldwide. Launching July 16, Joopiter’s “The Art of Time: Rare & Coveted Watches” auction offers nearly 30 exceptional timepieces spanning almost a century — a fresh alternative to the usual market staples that dominate collector conversations.
???? Pharrell’s Vision: Beyond Paul Newman Daytonas
Joopiter has already made waves with headline-grabbing sales — from Kid Cudi’s iconic wardrobe auction to a jaw-dropping car sale that shut down a New York City street. Now, Pharrell’s auction house is turning the spotlight to watches, with a unique twist.
“Our first watch auction is a natural evolution,” explains Caitlin Donovan, Joopiter’s global head of sales and curator of the collection.
“We wanted to break the mold beyond the Paul Newman Daytonas everyone keeps talking about. This is about showcasing the extraordinary and unexpected.”
The curated lineup reflects this ethos perfectly, showcasing both accessible gems and truly rare collectibles that will surprise even seasoned horology enthusiasts.
⌚ A Curated Collection Spanning Nearly 100 Years
The catalog’s 27 watches offer a diverse spectrum of styles, eras, and makers:
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- Patek Philippe Gondolo with a sleek onyx dial — a timeless statement piece.
- Three vibrant Franck Muller ’90s models, including the wildly inventive Crazy Hours, which challenges traditional timekeeping with its quirky dial layout.
- The eye-catching Richard Mille RM030 in all-blue, designed for Paris Saint-Germain — a modern marvel of engineering and design.
- Ultra-limited editions from Japanese watchmaker Otsuka Lotec, showcasing the international flair Joopiter embraces.
From entry-level sophistication to jaw-dropping luxury, the auction balances rarity with accessibility.
???? Highlights: Iconic and One-of-a-Kind Pieces
For serious collectors, the auction offers several standout treasures:
- A Rolex Air-King engraved with the Omani khanjar, blending history and horology in a striking homage.
- An Audemars Piguet Royal Oak Concept skeleton, perfect for fans of technical mastery and avant-garde design.
- A platinum Rolex Day-Date with a dazzling lapis-lazuli dial that commands attention.
- The rare Audemars Piguet Bamboo “Black Diamond”, sparkling with genuine gems and impeccable craftsmanship.
- The original solid-gold Audemars Piguet Royal Oak 5402 BA, a legendary collector’s dream.
- And leading the collection, a one-of-a-kind coral-dial Piaget for Cartier Tank 9200 — a masterpiece in design and rarity.
???? Global Reach: Bidding Open with Worldwide Shipping
Joopiter’s auction experience is designed to be seamless for collectors everywhere. Bidding is live now on the Joopiter website, with estimates ranging from thousands to hundreds of thousands of dollars.
Whether you’re a seasoned horologist or a newcomer seeking something unique, Pharrell’s auction house invites you to explore a refreshing selection that challenges the predictable auction landscape.
???? Why This Auction Matters for Collectors
- A Break from the Usual: For collectors fatigued by endless Paul Newman Daytonas and Rolex Submariners, this auction offers rare alternatives from globally diverse makers.
- Pharrell’s Cultural Influence: The star’s touch brings credibility, excitement, and a youthful energy to the high-end auction space.
- Curated Quality: Caitlin Donovan’s expertise ensures every watch tells a story — whether historical, technical, or artistic.
- Accessibility: With pieces spanning a range of prices, collectors at different levels can join in.
????️ What Collectors Are Saying
Early buzz around “The Art of Time” is palpable:
“This is exactly what the watch market needs — innovation and fresh perspectives,” said one collector on a popular horology forum.
“Pharrell’s team curated a stunning mix. I’m eyeing that Crazy Hours Franck Muller.”
“Global, diverse, and sophisticated — Joopiter is setting a new standard.”
???? Mark Your Calendars
Auction closes July 30. Don’t miss your chance to own a piece of history — or the next icon.
Head to Joopiter.com to browse the full catalog and place your bids today.
???? Which watch caught your eye? Are you ready to bid on something rare and coveted? Share your thoughts below!
???? For exclusive celebrity auctions and rare collectibles, stay tuned to The Pop Radar (TPR) — your front-row seat to culture and luxury.
