SZA is stepping into the world of beauty with the launch of her brand, Not Beauty, just in time for her highly anticipated Grand National Tour with Kendrick Lamar. Known for her soulful music and unique style, SZA is now sharing a part of her personal beauty routine with the world. Her first product release includes a trio of lip gloss shades, which she’s been quietly wearing for months, including during standout moments like her appearance at the Super Bowl Halftime Show.
In an interview with Vogue, SZA explained her approach to beauty and the launch of her brand, emphasizing that she isn’t a “beauty maven” but certainly knows what she likes when it comes to lip products. “I know lips,” SZA said, sharing her enthusiasm for crafting the perfect lip gloss. “I know what I like, and I’m diligent about finding the best quality ingredients. I wanted to fill a need with something that works for me and that I use daily.”
SZA’s new brand reflects a significant moment in her career—one where she’s aligning her passion with her products. “Following your passion and letting it lead you, and letting the story develop itself by following the throughline of risk, trust and willingness is literally what my entire life and career has been about,” she explained.
What’s Behind the Name ‘Not Beauty’?
When it comes to her brand’s name, SZA shared a meaningful reflection on the concept. “It was representative of a reminder of: Don’t try to be these other brands, don’t try to be anything. Don’t just make a random celebrity brand just because you can,” she said. “My whole life is about being pressure-free but still trying your best, and that’s what Not is about.”
The name, Not Beauty, stands as a reminder to be authentic and resist the pressure to conform to industry standards. It symbolizes her journey of self-expression and breaking free from conventional expectations, a theme that aligns with her artistic career and now her beauty brand.
Exclusivity: Not Beauty Launches at Pop-Up Events on the GNX Tour
SZA took to Instagram to share the exciting news with her fans, announcing that the lip gloss trio will be available exclusively through pop-up events on her Grand National Tour. “Y’ALL BEEN ASKING FOR THE LIP COMBO AND IT’S FINALLY HERE!!!” she wrote in a post, adding that the products she’s been testing for years are now available for fans to try. “Only at ‘NOT BEAUTY’ activations on the GNX Tour!”
The release marks a unique crossover between SZA’s music and beauty ventures, offering fans an intimate way to engage with her new brand while enjoying her performances. The pop-up events will provide fans the chance to snag the highly anticipated lip glosses directly at the concerts, making it a special experience tied to her Grand National Tour.
SZA’s Grand National Tour: A Major Event
As one of the most exciting tours of the year, SZA’s Grand National Tour is set to take fans on a thrilling ride across North America. Kicking off on April 19 in Minneapolis, the tour will run through June 18, wrapping up in Landover, Maryland. The tour will make stops in major cities including Chicago, Las Vegas, Houston, Philadelphia, and San Francisco, among others.
What makes this tour even more special is the collaboration with Kendrick Lamar, who will join SZA as a headliner. The tour will also take them back to their hometowns—Los Angeles for Kendrick and St. Louis for SZA. Fans will experience unforgettable shows in these iconic cities, adding a personal touch to the experience.
Supporting Act: Mustard Joins the Tour
In exciting news, Mustard has been confirmed as the first supporting act for the Grand National Tour, adding even more star power to the lineup. Mustard, known for his hit-making prowess, will perform as the opening act at various shows, bringing a unique energy to the tour’s performances.
During a recent appearance on Jimmy Kimmel Live, SZA laughed off concerns about performing in Toronto for two back-to-back nights, which was brought up by Kimmel. “I think it’ll be amazing,” she said, showing her confidence and excitement for the upcoming performances.
Conclusion: A New Era for SZA’s Career
With the launch of Not Beauty and her collaboration with Kendrick Lamar on the Grand National Tour, SZA is stepping into new territory while continuing to captivate fans with her musical talents. Her beauty brand is just the beginning of a new chapter, one where she can combine her passion for self-expression with the products she loves. Fans will undoubtedly be watching closely as SZA’s career continues to evolve, both on stage and in the beauty industry.
As the Grand National Tour kicks off, SZA is poised to leave an even bigger mark on the world, proving that her creativity and influence know no bounds. With the success of Not Beauty and her music, the sky is the limit for this multi-talented artist.
