Staying on top in hip-hop isn’t for the faint of heart—and Wale is living proof. After more than 16 years in the industry, the DMV rapper is speaking out about the struggles of longevity, grief, and keeping his artistry alive in a world obsessed with trends.
In a raw and unfiltered conversation on Cam Newton’s Funky Friday podcast, Wale didn’t hold back about the mental toll of being in the spotlight.
🗣️ “It’s hard, man. This isn’t a normal life to live.”
The Lotus Flower Bomb hitmaker reflected on how fame, the constant churn of new artists, and even personal tragedy have shaped his journey—and why he refuses to compromise his integrity for quick hits.
“The Industry Isn’t the Brightest Place to Be”
For Wale, the hardest part of his career hasn’t been making music—it’s been staying relevant in a rapidly changing landscape.
“There are so many things that throw you off. I lost a lot of friends in the streets and otherwise. Then jumping in the industry… The amount of friends I lost—this isn’t a normal life,” Wale confessed.
He described the modern music industry as a place where even the greatest talent isn’t guaranteed respect or success.
🗣️ “You could be the greatest rapper of all time, but everybody could be like, ‘Oh, I don’t like you, you’re not good.’ That can just throw you off. Longevity is no joke, man.”
“Everybody’s Bloodthirsty Right Now in Hip-Hop”
As Wale sees it, the competition for attention has reached a fever pitch.
“There’s so much going on right now. So many distractions. Everybody is bloodthirsty in hip-hop,” he said. “So how many people’s attention can you get? How do you enter the zeitgeist? The algorithm? It’s tough. It’s a tough game.”
With social media, streaming platforms, and viral trends dominating the culture, Wale says the pressure to constantly reinvent yourself can be suffocating.
Why Wale Refuses to Chase Trends
Despite the challenges, Wale is doubling down on what matters most to him: making timeless music.
He pointed to JAY-Z’s Reasonable Doubt as the blueprint for creating art that lasts beyond the hype.
🗣️ “I had to grow up before I understood how great Reasonable Doubt was. I didn’t get it in middle school. When I got older, I was like, ‘Oh snap.’ That’s why I try to make evergreen music—because it’ll catch up eventually.”
This commitment to depth and authenticity means Wale won’t be chasing whatever sound is trending on TikTok this week.
🗣️ “I’m not trying to fit into every wave. I want to create something that people will still care about years from now.”
Fans React: “Wale Deserves More Flowers”
After the podcast aired, fans flocked to social media to show their support.
🗣️ “Wale doesn’t get enough credit. He’s been consistently great for over a decade.”
🗣️ “He’s right. The game is brutal. But Wale is one of the few still making REAL music.”
🗣️ “Evergreen music >>> viral songs. Respect to Wale for staying true to himself.”
Some even debated where Wale fits among his peers like J. Cole, Big Sean, and Meek Mill—names often thrown around in discussions of hip-hop’s “second Big 3.”
A Legacy Worth Protecting
With hits like Ambition, Bad, and On Chill, Wale has proven his staying power. But his focus now seems less on numbers and more on meaning.
As he put it:
🗣️ “This isn’t just about being hot for a season. I want to create something that outlives me.”
It’s a bold stance in an industry where artists often burn bright and fade fast. But if anyone can make evergreen music in the chaos of today’s rap scene, it’s Wale.
❤️ TPR Exclusive Question:
Do you think Wale is one of the most underrated artists in hip-hop? And can “evergreen” music survive in today’s trend-driven industry?
👇 Drop your thoughts below and stay tuned to The Pop Radar for more exclusive celeb insights!
