Barbie has long inspired young minds with dolls representing diverse careers and influential personalities. In 2025, the iconic brand is celebrating one of music’s most powerful voices—Alicia Keys. To honor her groundbreaking contributions, Barbie has unveiled a one-of-a-kind Role Model Doll in her likeness.
This exclusive release is part of Barbie’s 2025 Career of the Year and Role Model Dolls collection, which pays tribute to women shaping the music industry. With 17 Grammy Awards and a legacy of artistic innovation, Alicia Keys embodies the spirit of this recognition. Beyond her extraordinary musical achievements, she has paved the way for future generations, making her an ideal honoree for this prestigious collection.
Empowering Women in Music
Barbie’s initiative highlights the vital roles women play in the music industry. In collaboration with Grammy-winning engineer Ann Mincieli, this year’s collection spotlights two essential careers: musical artist and tour manager. By acknowledging these professions, the 2025 set honors not just the performers but also the industry leaders working behind the scenes to drive music forward.
Krista Berger, senior vice president of Barbie and global head of dolls at Mattel, emphasized the importance of this recognition. She noted that while artists often receive widespread acclaim, many of the professionals who contribute to their success remain overlooked. This year’s collection seeks to change that by celebrating both performers and the individuals who shape the industry from behind the curtain.
A Tribute Perfectly Timed for Women’s History Month
The tribute to Alicia Keys aligns seamlessly with National Barbie Day on March 9 and National Women’s History Month. The timing amplifies the celebration of her influence on music and culture. By creating a doll in her image, Barbie reinforces its commitment to inspiring young people to chase their dreams and break barriers in creative industries.
Continuing Barbie’s Legacy of Honoring Icons
This initiative continues Barbie’s tradition of recognizing female icons in music. In 2024, the brand celebrated Aaliyah with a Music Collector Series doll. Honoring artists in this way not only commemorates their artistry but also acknowledges their lasting cultural impact. By immortalizing these figures in doll form, Barbie ensures their legacy inspires future generations.
Alicia Keys’ Role Model Doll: More Than Just a Tribute
Alicia Keys’ Role Model Doll symbolizes more than just her success. It represents resilience, creativity, and the power of representation. Through her music, philanthropy, and advocacy, Keys has continually uplifted others, making her a fitting choice for this recognition. By celebrating her achievements, Barbie inspires young dreamers to believe in themselves and push the boundaries of what’s possible in the music industry and beyond.
With this latest tribute, Barbie continues to prove that dolls aren’t just about play—they’re about empowerment, aspiration, and the celebration of real-world role models who make a difference.
