Ayra Starr is the face of JD’s latest collaboration with New Balance, spotlighting the iconic 740 silhouette in a campaign that blends style, simplicity, and versatility. The Nigerian singer-songwriter effortlessly styles the newly reimagined sneaker with a laid-back, everyday look, showcasing its adaptability for any occasion.
This collaboration marks another milestone in JD’s ongoing partnership with New Balance, following exclusive sneaker drops such as the 1000, the Cat Burns-fronted 9060, and the Loyle Carner 1906 releases. The New Balance 740 reissue draws inspiration from its early 2000s design, staying true to its running-inspired roots while offering a modern update for sneaker enthusiasts today.
The Design of the New Balance 740: A Nod to the 2000s with a Contemporary Twist
The New Balance 740 reissue is a masterclass in design evolution. The sneaker features a sleek running silhouette, open-knit mesh upper, and a segmented midsole that enhances comfort while maintaining a streamlined aesthetic. The addition of two-tone overlays adds a pop of visual appeal, staying true to the original style while providing a fresh look for the modern-day sneakerhead.
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For this launch, JD introduces four exclusive colorways: “Pearl Grey,” “Sea Salt,” “Slate Grey,” and “Timberwolf.” These new tones bring a contemporary edge to the classic silhouette, offering sneaker lovers fresh options to add to their collection. All four colorways are available exclusively at JD, ensuring that fans of both brands can grab a unique pair.
JD x New Balance: Celebrating the Launch with an Exclusive Event
To mark the release of the New Balance 740, JD and New Balance hosted an exclusive, intimate event where guests could immerse themselves in the world of the sneaker. The event featured an interactive space where attendees had the chance to explore the new colorways up close, all while enjoying live music.
Ayra Starr, whose genre-blending sound continues to captivate global audiences, took to the stage for a live performance, adding to the excitement of the evening. DJ Skyla Tylaa and other local artists joined in, contributing to a night full of music, energy, and style.
The Future of JD x New Balance and Ayra Starr’s Growing Influence
This collaboration with New Balance further cements Ayra Starr’s growing influence not just in music but also in fashion and lifestyle. As she continues to inspire and collaborate with top brands, her impact on both the entertainment and fashion industries is undeniable. Fans of both Ayra Starr and New Balance are eagerly awaiting what’s next for this dynamic partnership.
