It hasn’t even been a full month since Beyoncé kicked off her Cowboy Carter tour, and she’s already making music history — again.
The global superstar launched the North American leg of her tour on April 28, 2025, with five back-to-back shows at Lofi Stadium in Los Angeles, California, wrapping up the LA run on May 9. While her time in the City of Angels was brief, it made a massive impact.
According to Billboard, Beyoncé earned an astounding $55.7 million in gross revenue from her Lofi Stadium performances alone, selling over 217,000 tickets across five nights. This historic milestone marks the biggest single-venue engagement ever reported by a female artist in Boxscore history — a major feat for both Beyoncé and the live music industry.
On Track to Surpass $300 Million Gross
Back in February, Billboard predicted that the Cowboy Carter tour could generate over $300 million in total gross revenue. With the tour slated to end on July 26 at the Allegiant Stadium in Las Vegas, Queen Bey is well on her way to exceeding those expectations.
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Between the energy of her performances and the loyal fanbase she commands, it’s likely Beyoncé could push past the $300M mark — setting yet another new standard for touring female artists in the modern era.
The Beyoncé Effect: Goodwill Launches ‘Cowboy Carter’ Fashion Pop-Up
Beyoncé’s influence isn’t just limited to music and sold-out stadiums — it’s redefining fashion trends and even reshaping retail experiences.
On May 9, Goodwill of North Georgia launched a special pop-up retail concept called “Cowboy Goodwill”, a themed section in select Atlanta-area stores. The collection features western-inspired fashion — think fringe jackets, rhinestone-studded tops, cowboy hats, denim fits, and boots — all curated to channel the essence of Beyoncé’s Cowboy Carter aesthetic.
The timing is no coincidence. Beyoncé is scheduled to perform in Atlanta at the Mercedes-Benz Stadium from July 10 to 14, one of the final stops on the tour before closing out in Vegas. Goodwill’s creative pop-up aims to help fans dress the part before attending the show — offering affordable, stylish options for concertgoers and capitalizing on what many are calling “The Beyoncé Effect.”
The Cultural Impact Continues
The Cowboy Carter tour is more than a concert — it’s a cultural movement. From smashing venue records to inspiring fashion retailers like Goodwill, Beyoncé continues to reshape the entertainment landscape. Her commitment to blending genres, championing Black country influences, and empowering women through music makes this tour a landmark moment in her already legendary career.
With plenty of dates still ahead and fans eagerly awaiting her next stops, all eyes are on Beyoncé as she gallops toward another record-breaking summer.
