Doja Cat is stirring the internet pot again — and this time, Sydney Sweeney is the one caught in the crossfire.
The chart-topping rapper and certified fashion icon didn’t hold back when she took to TikTok to clown Sydney’s new American Eagle ad, which has already drawn major backlash online. In her video, Doja used an exaggerated southern drawl to poke fun at the Euphoria star’s narration, sarcastically imitating her tone and mannerisms — and fans are eating it up.
“Genes are passed down from parents to offspring,” Sydney breathes in the original clip, “often determining traits like hair color, personality, and even eye color… my jeans are blue.”
It didn’t take long before Doja’s TikTok started trending. Her mockery — though delivered with signature comedic flair — echoed a broader wave of criticism sweeping across social media.
Fans Slam Sydney and AE for “Nazi-Core” Undertones
What was meant to be a quirky, educational nod to the wordplay between “genes” and “jeans” turned into a PR disaster for American Eagle.
More Read
Almost instantly, users across TikTok, X (formerly Twitter), and Instagram began calling out the campaign’s messaging, claiming it glorified Aryan features — namely, Sydney’s fair skin, blonde hair, and blue eyes. Many labeled it “tone-deaf” and even “Nazi-coded,” arguing that the ad heavily emphasized genetic purity and idealized Eurocentric beauty.
“This ain’t just cringe, this is propaganda,” one TikTok commenter wrote.
Others slammed the brand for relying on outdated beauty standards that alienate non-white consumers — a tone-deaf move for a Gen Z-facing company that usually prides itself on inclusivity.
American Eagle Scrambles, Pulls Controversial Clip
The backlash forced American Eagle to do some quick damage control. While the brand initially posted the campaign across multiple platforms — including several videos with Sydney talking about “her jeans” — the now-infamous “blue genes” segment has since vanished from the brand’s Instagram.
As of now, American Eagle hasn’t issued a formal statement about the ad or addressed the growing wave of outrage. However, the sudden removal speaks volumes — and critics aren’t ready to let it slide.
Meanwhile, other Sydney Sweeney clips from the AE campaign still live on the brand’s pages, showcasing her modeling denim in various cuts and washes. But it seems the internet can’t unsee what it saw.
Doja Cat vs. Sydney: Fashion Face-Off?
Let’s not forget — Doja isn’t just a pop star with opinions. She’s also currently fronting a major fashion campaign for Marc Jacobs, which puts her in direct style competition with Sydney and American Eagle.
So, is there a little shade hidden behind Doja’s southern-fried parody? Maybe. Maybe not. But one thing’s for sure — the girls are not playing nice this summer.
In a separate TikTok, Doja even added her own ironic narration to Sydney’s clip, sarcastically repeating:
“Mmmm, she’s a devil… she a bad lil’ bish, she’s a rebel!”
Whether that line was aimed at Sydney or just part of Doja’s usual chaotic energy, fans took it as another jab — and the comments lit up accordingly.
Sydney Stays Quiet… For Now
As the controversy rages, Sydney Sweeney has yet to respond publicly to the backlash or Doja’s viral imitation. The 26-year-old actress, who recently starred in Anyone But You and Madame Web, typically keeps her social media posts light and promotional — so a direct clapback seems unlikely.
Still, some fans are wondering if Sydney will eventually address the drama, especially since it’s now spiraled beyond her acting skills and into full-blown cultural commentary.
Is AE Losing Its Cool Factor?
With Gen Z more vocal than ever about diversity, representation, and authenticity, American Eagle’s misstep could be a costly one.
What was likely intended as a playful, science-meets-fashion concept has now alienated a chunk of the brand’s target market — and it might take more than just a deleted clip to win them back.
Meanwhile, Doja Cat continues to prove she’s a master of online influence — using satire, music, and a little shade to dominate every trending conversation.
What do you think? Was Doja Cat out of pocket, or was Sydney’s ad really that cringe? Hit the comments and tell us where you stand.
