Drake is once again proving he’s a master of both music and business. While fans eagerly wait for his next solo album, the Grammy-winning rapper is expanding his empire into the luxury lifestyle market. This time, it’s through scent.
Through his brand, Better World Fragrance House, Drake has just introduced his first-ever Eau de Parfum, titled Summer Mink. The premium fragrance is available now for $148 via the brand’s official website and will roll out across Ulta Beauty stores in North America starting May 12th.
The launch represents a major move for Drake as he continues to diversify his brand beyond music, creating high-end products that reflect his signature taste and style.
Drake Stars in Playful Ad Campaign
To celebrate the launch, Drake dropped a playful, behind-the-scenes style advertisement that instantly went viral among fans. In the short clip, Drake is shown immersed in the fragrance creation process. Upon finding the perfect formula, the rapper passionately exclaims:
“F–k. F–k, that’s good. That’s it. That’s it.”
The candid and humorous moment perfectly captured Drake’s charisma, further fueling excitement around Summer Mink.
The ad was posted to Better World Fragrance House’s Instagram, where fans flooded the comment section with support and admiration. One fan wrote:
“Bruh actually a good actor — you can tell he be having fun doing ts.”
Another added:
“Drake we need the album ASAP. I got enemies and fine shyts waiting on me to pop up.”
Clearly, while fans appreciate the new business ventures, the call for new music remains loud and clear.
What Does Drake’s Summer Mink Smell Like?
According to a press release shared by Billboard, Summer Mink was developed in collaboration with Michael Carby, a renowned senior perfumer at Givaudan, one of the world’s leading fragrance companies.
Carby described the fragrance’s vision as follows:
“Summer Mink was inspired by a yin-yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses. The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a Better World.”
The result is a scent that’s both luxurious and versatile, blending:
- Rich, warm musk and creamy base notes
- Bright, refreshing bursts of cold spice and citrus
The juxtaposition is designed to evoke the spirit of global connection and optimism — a reflection of both Drake’s personal ethos and the broader mission of Better World Fragrance House.
A Deeper Dive into Better World Fragrance House
Drake launched Better World Fragrance House in 2021, positioning it as a boutique brand specializing in luxury candles and now expanding into the world of fine fragrances.
Previous releases under the brand have included:
- Carby Musk — a smooth, musky scent often referenced by fans as one of the best celebrity fragrances on the market
- Sweeter Tings, Williamsburg Sleepover, Good Thoughts, and Muskoka — each inspired by different aspects of Drake’s travels, life experiences, and memories
With Summer Mink, Drake and his team are signaling a major elevation for the brand, moving from niche home scents to personal luxury perfumes — an ambitious step in a competitive market dominated by names like Tom Ford, Maison Margiela, and Byredo.
By aligning with Ulta Beauty, one of the largest beauty retailers in North America, Drake is also making the fragrance more accessible while still maintaining its luxury appeal.
Drake’s Ongoing Dominance: Music, Business, and Beyond
Even as he builds his lifestyle brand, Drake hasn’t stepped away from his first love: music.
The Toronto native is currently working on his next solo album, hot on the heels of 2023’s ‘For All The Dogs’ and his 2024 collaborative mixtape with J. Cole, ‘Big As The What?’. While details on the new project remain scarce, fans are expecting another chart-topping release filled with the introspection, braggadocio, and genre-blending sounds that have made Drake a fixture in pop culture for over a decade.
“We’re locked in. Studio mode heavy,” a source close to Drake recently told Complex.
If his fragrance launch is any indicator, Drake is all about precision and quality right now — a promising sign for what’s to come musically.
Fans Are Loving It — But They Want the Album Too
Despite the buzz around Summer Mink, fans have made it abundantly clear on social media that their number one priority remains new music.
On Twitter and Instagram, hashtags like #DropTheAlbumDrake and #WeNeedDrake have been trending as fans continue to clamor for updates. Still, the overwhelming support for his fragrance brand shows that Drake’s star power extends far beyond the recording studio.
It’s a testament to the global reach of Drake’s influence, whether he’s dropping new verses or new scents.
