Nile Breweries Limited (NBL) has officially reintroduced Chairman’s Extra Strong Beer (ESB) to the Ugandan market, responding to overwhelming consumer demand for a bold, refined beer that embodies leadership, ambition, and success.
Now available in an elegant 330ml bottle with a sleek, modern label, the new Chairman’s ESB delivers a premium drinking experience, setting a new benchmark in Uganda’s beer industry.
With a smooth taste and a 7% ABV, this expertly crafted beer is made from high-quality barley malt and maize, ensuring a rich, full-bodied character that stands out from competitors.
A Beer for Leaders
During the exclusive launch event at Onomo Hotel, Nakasero, Adu Rando, Managing Director of Nile Breweries, highlighted that the decision to bring back Chairman’s ESB was fueled by strong consumer demand.
“Chairman’s ESB is a beer that resonates with Ugandans who take charge of their lives. Over the years, we’ve received numerous requests to bring this brand back. Our recent market research confirmed a high demand for a smooth yet strong, aspirational beer—making this relaunch a clear choice.”
Brand Manager Eric Malinga emphasized the beer’s unique positioning, stating:
