Introduction
Pia Pounds, born Tracy Kirabo on November 8, 1996, is one of Uganda’s most trending celebrities in 2025. She has risen to prominence through her music career, entrepreneurial ventures, and advocacy for Ugandan football. From humble beginnings to making waves in the African entertainment industry, Pia Pounds continues to redefine success in Uganda’s music scene.
Early Life and Education
Pia Pounds was born in Gomba District, Uganda. Tragedy struck early in her life when she lost her mother at just two years old, leading to her being raised by her aunt in Buziga, Kampala. Despite the hardships, Pia developed a passion for music and dance from a young age.
She attended local schools in Kampala before later joining the International University of East Africa, where she pursued a degree in Business and Information Technology. However, her heart remained in music, and she balanced her education with building a career in the entertainment industry.
Music Career and Breakthrough
Early Beginnings (2011 – 2017)
Pia Pounds’ journey in music started in 2011 at the age of 14, when she released her first song, “Just the Way You Are,” featuring Ragga Dee. However, due to academic commitments, she took a break from professional music before making a comeback in 2017.
Joining Eddy Kenzo’s Big Talent Entertainment (2018 – 2019)
In 2018, Pia Pounds was signed under Eddy Kenzo’s Big Talent Entertainment, a move that significantly boosted her music career. During her time under Big Talent, she released several hit singles, including:
- “Tubawe”
- “Wawangula”
- “Delicious”
Her music was characterized by a blend of Afrobeat, dancehall, and Ugandan pop (Kidandali), making her a standout female artist.
Going Independent and Establishing Her Brand (2019 – Present)
After a brief stint with Big Talent Entertainment, Pia Pounds decided to go independent in 2019, establishing her own music label, Pia Pounds Limited. She also co-founded the African Bureau of Music (ABM), a platform aimed at promoting African music and talent globally.
Her decision to become an independent artist gave her greater control over her creative work, leading to one of her biggest career-defining moments.
The ‘Tupaate’ Explosion (2021 – 2022)
In 2021, Pia Pounds released “Tupaate,” a song that would become a nationwide and international sensation. The track became:
- A viral club anthem in Uganda and East Africa.
- One of the top-streamed Ugandan songs on digital platforms.
- Featured in the Netflix series “Young, Famous & African”, making Pia the first Ugandan female artist to receive such global exposure.
- “Song of the Year” in 2022 by Trace Muzik.
A remix featuring Eddy Kenzo and McAfrika further boosted the song’s success.
Beyond Music: Fashion and Entrepreneurship
Apart from her music, Pia Pounds is also a successful entrepreneur and fashion enthusiast. She owns:
- “Fancy Fancier”, a high-end fashion store in Bunga, Kampala.
- A growing beauty and lifestyle brand, focusing on promoting Ugandan fashion and accessories.
Her influence in the fashion industry has made her a style icon in Uganda, frequently featured in entertainment magazines and TV shows.
Advocacy for Ugandan Football
In 2024, Pia Pounds surprised many by using her platform to rally support for Ugandan football. She actively campaigned for fans to attend Uganda’s AFCON 2025 qualifier match against South Africa, which gained significant traction.
Her efforts caught the attention of FUFA President Moses Magogo, who praised her for supporting the sport. This move positioned Pia as one of the few Ugandan celebrities bridging the gap between music, sports, and national pride.
Challenges and Resilience
Like any rising star, Pia Pounds has faced her share of challenges:
- Music industry struggles: Breaking through a male-dominated industry.
- Cyberbullying: Dealing with social media criticism.
- Financial independence: Managing an independent music career without a record label.
However, her resilience, strategic branding, and consistency have kept her at the top.
Current Status and Future Prospects
As of 2025, Pia Pounds continues to dominate the Ugandan entertainment scene. She is currently working on:
- A new album expected to drop later this year.
- Expanding her fashion brand and music label.
- Engaging in international collaborations with artists from Nigeria, South Africa, and Kenya.
With her unwavering determination and evolving artistry, Pia Pounds is poised to become one of Africa’s biggest female music icons.
Conclusion
Pia Pounds’ rise to fame is a testament to hard work, talent, and business acumen. From being a young girl with a dream to an internationally recognized artist and entrepreneur, she has proven that Ugandan music has a place on the global stage.
For a visual insight into her journey, watch this exclusive feature:
👉 Pia Pounds: The Journey So Far
