Usher is taking his love for style to the next level as the new face of Ralph Lauren Fragrance’s latest scent, Ralph’s Club New York Eau de Parfum. The Grammy-winning superstar fronts a campaign that celebrates the timeless glamour of Manhattan’s golden age—and for Usher, it’s more than just a modeling gig. It’s a personal milestone.
“It’s a journey come true,” Usher shared with PEOPLE.
“I couldn’t quite access Ralph. My mom and family couldn’t afford it, so to finally receive a Ralph Lauren shirt was a major treat as a kid.”
The Atlanta-bred singer recalled how wearing Polo Sport gear back in the day felt like a badge of honor and a connection to New York culture, where he recorded his first album in 1997.
Usher’s Personal Connection to Ralph Lauren
Before the Las Vegas residency and Super Bowl halftime show, Usher was just another young artist admiring Ralph Lauren campaigns featuring icons like Tyson Beckford and Naomi Campbell.
“That made it aspirational,” he said.
“There was just something about them. That was my first introduction to Ralph Lauren. As I grew older, I learned there was so much more to offer. There was an elegant side.”
Behind the Campaign: Timeless Style Meets Vegas Glow
In the new Ralph Lauren campaign, Usher is dressed head-to-toe in custom Ralph Lauren pieces, blending modern luxury with vintage Manhattan elegance.
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“I think we were all in the afterglow of what had happened in Las Vegas,” Usher explained, referencing his high-fashion style moments during his Vegas residency.
“A lot of the clothing we made for the campaign was specially designed—never made before, probably never made again. These were all things that I felt represented the next chapter for me.”
A Career-Defining Fashion Moment
For Usher, working with Ralph Lauren is as significant as his achievements in music.
“I feel proud of where I have gone over time with fashion,” he said.
“Whether it’s very formal or a little bit more relaxed and casual, it’s always fresh.”
As the fragrance pays homage to New York City’s enduring style, Usher embodies the blend of sophistication and soul that makes the campaign stand out.
???? “Usher’s evolution from Polo shirts to luxury fragrance campaigns shows just how far he’s come—not just as an artist, but as a cultural icon.”
