Ye, formerly known as Kanye West, continues to stir controversy. Just days after making headlines with inflammatory statements such as “I’m a Nazi” and “I love Hitler” on his now-deactivated X (formerly Twitter) account, he appeared in a Super Bowl LIX commercial promoting his Yeezy brand in Los Angeles.
Ye’s Self-Filmed Super Bowl Ad
According to Variety, the ad featured Ye claiming that he filmed it on his own phone after blowing the budget on his “new teeth.” Notably, the ad aired only in Los Angeles, rather than nationally, raising speculation about its intended audience and message.
Adding to the intrigue, the dental focus in the ad has led some to speculate that it might reference past allegations of Ye’s nitrous oxide abuse. While various items had been available on the YZY website, the only remaining item for sale is a controversial swastika-themed shirt, further fueling backlash.
Ye’s Pattern of Controversy
This marks yet another instance where Ye has aired a controversial commercial in a specific Super Bowl market, continuing a pattern of rhetoric that has been widely condemned as dangerously antisemitic.
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Ye’s “I love Hitler” remark isn’t even the first time he has publicly praised the Nazi dictator, who was responsible for the deaths of six million Jews during the Holocaust. His remarks have sparked renewed criticism from civil rights organizations, brands, and former collaborators.
Support for Diddy Amid Legal Troubles
In addition to his latest controversy, Ye has openly expressed support for Diddy on social media amid the hip-hop mogul’s ongoing trafficking and racketeering case. Ye even stated on X that he had “hit women before”, offering no additional details. However, he notably used an image from Diddy’s 2016 assault on Cassie to promote merchandise, further escalating tensions.
Ye’s X Account Deactivation
Ye’s recent days-long rant on X also included direct attacks on the late Virgil Abloh, posting “F* Virgil”** multiple times. Regarding the current status of his X account, it remains unclear whether Ye deactivated it himself or if platform intervention was involved. The absence of a “suspended” label suggests that Ye may have voluntarily taken it down following his controversial posts.
What’s Next for Ye?
With continued backlash mounting, Ye’s public and commercial presence remains highly polarizing. While some fans continue to support him, his patterns of inflammatory rhetoric and erratic behavior have led to ongoing consequences across the entertainment and fashion industries. Whether this latest controversy affects his business ventures further remains to be seen.
