Curtis “50 Cent” Jackson might be ready to pull the plug on his relationship with STARZ. After more than a decade of dominating the network with hit series like Power and BMF, the rap mogul is openly questioning if it’s finally time to walk away.
The latest drama unfolded when Fif took to Instagram with a now-deleted post, where he didn’t hold back on STARZ’s alleged financial freefall. The rapper shared a screenshot claiming the network had lost $42.5 million and shed over 410,000 subscribers in just three months. He captioned it bluntly:
“It’s not that hard to say goodbye. Bye.”
The reported dip comes as STARZ struggles to hold onto its once-loyal fanbase, with ratings slipping across its biggest shows. According to Complex, STARZ president and CEO Jeffrey Hirsch admitted during an analyst call that part of the “underperformance” stemmed from BMF’s latest season—produced, of course, by 50 himself.
Is BMF Really to Blame?
While some industry insiders are pointing the finger at BMF, the truth might be bigger than one show. Earlier this year, Lionsgate officially announced it was splitting from STARZ, a major corporate shake-up that likely contributed to the network’s turbulence.
Still, fans couldn’t help but notice the irony: one of STARZ’s most bankable stars is now publicly dragging the platform.
Fif Has Been Here Before
If this feels familiar, that’s because it is. 50 has never been shy about voicing frustrations with STARZ. Back in April, he blasted the network on X (formerly Twitter), writing:
“I have the number 1,2,3, and 4 top TV shows in African American and Latina households, and I hate that I did them with the wrong people. I’m not doing any BMF spin-offs or selling any other shows to STARZ.”
The sentiment was clear: despite carrying the network on his back, Fif feels STARZ hasn’t given him the respect—or deals—he deserves.
What’s Next for 50 Cent?
Fortunately for Fif, he doesn’t need STARZ to stay booked and busy. In 2023, he signed a non-exclusive broadcast deal with FOX, giving him the green light to develop new scripted dramas, live-action comedies, and even animated projects under his production banner, G-Unit Film & Television.
Michael Thorn, president of scripted programming at FOX, praised the rapper at the time:
“Whether it’s music, film or television, Curtis always delivers premium entertainment that captivates millions of fans across the globe. He’s the rare multi-hyphenate with a deft hand at storytelling.”
In other words—50’s next big move might not just be walking away from STARZ, but walking straight into a bigger, broader TV empire.
Fans React: “Take Your Talents Elsewhere”
On social media, fans seemed split. Some agreed with 50’s decision to distance himself from the network, pointing out that STARZ has “fumbled the bag” too many times. Others worried about the future of BMF and whether it could survive without him.
One fan wrote on X:
“If STARZ loses 50 Cent, they might as well shut the whole network down. He carried them for YEARS.”
Another added:
“Fif doesn’t need them anymore—he’s got FOX and his own empire. He should’ve left a long time ago.”
The Bigger Picture
50 Cent’s possible exit marks the end of an era for STARZ, a network that rose to prominence largely off the back of Power and its spin-offs. For over a decade, Fif not only starred in but also produced some of the most talked-about shows in Black households across America.
Whether or not BMF remains with the network, one thing is clear: the mogul is positioning himself to keep winning, with or without STARZ.
And if history has taught us anything, it’s this—when 50 Cent says goodbye, he usually means it.
