50 Cent is taking his business hustle to the casino floor.
The rapper and entrepreneur has announced a new three-dice casino game called “50 Cent’s Head Crack,” adding another venture to his expanding business portfolio.
50 Cent revealed the game Thursday, Sept. 17, through an Instagram post promoting its upcoming debut. The first public showcase is scheduled for Sept. 29 at the G2E Gaming Expo in Las Vegas, Nevada.
Promotional footage for the game shows several people gathered around a craps-style table as a player rolls three dice. A promotional flyer bills the event as a “Casino Game Reveal” with the tagline, “New Game, Bigger Energy.”
And 50 Cent appears to have much bigger plans than simply unveiling it at the industry expo.
“Sept 29 I’m taking 50cent Head Crack into Casinos everywhere,” he wrote, while encouraging his followers to get their money ready.
The announcement immediately had fans talking about the rapper’s increasingly diverse business interests.
One Instagram user reacted to the announcement by asking, “Fif man, is there anything you don’t do???” Another celebrated what they described as a new level of success for the rapper.
A different commenter compared the three-dice concept to the traditional dice game Cee-lo, writing, “My boy 50 making cee-lo safe for everyone all across the nation! lol.”
The post also tagged Branson Cognac and Le Chemin du Roi, two spirits brands associated with 50 Cent’s business interests.
The casino project adds another category to 50 Cent’s already broad entertainment portfolio, which has included music, television, film, spirits and other ventures.
For now, some details remain under wraps. 50 Cent has not publicly disclosed the specific rules of “Head Crack,” casino partners or a detailed commercial rollout schedule.
But on Sept. 29, Las Vegas will get its first look at the game—and 50 Cent is already talking like the casino floor is only the beginning.
