Rising global star Tyla is adding another milestone to her ever-growing list of accomplishments. The Grammy Award-winning artist has officially been named the newest ambassador for Pandora, the international jewelry brand known for its iconic charm bracelets and meaningful designs.
In a statement shared via PEOPLE, Tyla’s first collaboration with the brand — “Pandora Styled by Tyla” — is a curated collection that reflects the artist’s personal journey, passions, and heritage.
“Through this collaboration, Pandora and Tyla celebrate the power that jewelry holds to capture life’s most unforgettable moments, inspiring a new generation to embrace their unique stories in their own personal expression,” a press release read.
A Collection Rooted in Storytelling and Culture
At the heart of Tyla’s new collection is Pandora’s signature charm design, which has been thoughtfully curated to symbolize moments and values close to the singer’s heart.
Among the standout pieces are:
- The Cherry Blossom charm, a nod to her global hit song “Water” that swept charts and earned her a Grammy.
- The Shark Tooth Mini charm, a powerful tribute to her South African heritage and connection to her roots.
Each piece represents a moment in Tyla’s journey — from homegrown traditions to her explosive global success — offering fans and jewelry lovers alike a chance to wear a piece of her story.
Tyla: “Pandora Reminds Me of Home”
In a heartfelt interview, Tyla reflected on her connection to jewelry and how this collaboration has personal significance:
“[Pandora] reminds me so much of home because my mom always made jewelry,” she said. “The birthstone charms remind me of the beads I used to have laying around in my house growing up. Whenever our mother wanted us not to bother her, she’d give us a big container of beads, and my sisters and I would make friendship bracelets all day.”
That childhood tradition is now something she wants to share with her fans:
“Now my Tygers can have matching friendship bracelets with me.”
What’s Next for Tyla: Coachella and Global Influence
Tyla’s Pandora partnership arrives at a pivotal moment in her career. She’s set to make her Coachella debut on April 11, after previously being forced to cancel due to a back injury in 2024 that sidelined her first international headlining tour.
Speaking to Billboard, the “Water” singer emphasized how proud she is to represent Africa’s influence in global music.
“It’s still an honor because I do use Afrobeats’ influence in my music. I represent Africa as a whole,” she shared. “Genre is so fluid, so it’s become difficult to categorize it. If people see it as the influence that the artist is using in their music getting its recognition, it’ll help more [with perceptions], rather than being like, ‘This person is not that.’”
With her music gaining global momentum, a growing fanbase of devoted “Tygers,” and now a major fashion collaboration, Tyla is quickly proving she’s not just a one-hit wonder — she’s a multifaceted force ready to leave her mark on both music and style.
