Even global superstars aren’t immune to market challenges in 2025 — and 50 Cent isn’t holding back his reaction.
The rap mogul and business tycoon took to Instagram to comment on reports of slow ticket sales for Beyoncé’s upcoming Cowboy Carter world tour, particularly at its high-profile launch venue: SoFi Stadium in Los Angeles.
According to TMZ, there are still approximately 3,800 tickets available for the opening night show on Monday, April 28, with prices ranging from $47 to $331. The report caught the attention of 50 Cent, who reposted a screenshot of the article on Instagram with the caption:
“???? Sh*t getting real out here,”
“???? Hey the tickets ain’t selling?”
Major Stadium Tour Faces Early Hurdles
The Cowboy Carter tour marks Beyoncé’s latest ambitious stadium run, following the massive success of her 2023 Renaissance World Tour. This time, the singer is taking on huge venues across North America and Europe, starting with five consecutive nights at SoFi Stadium, one of the largest stadiums in the United States.
Other major stops on the tour include:
- Soldier Field in Chicago
- MetLife Stadium in East Rutherford, New Jersey
- Mercedes-Benz Stadium in Atlanta
Despite the initial sales lull, industry insiders have cautioned against jumping to conclusions. As USA Today points out, ticket sales for large-scale tours now follow a more dynamic pricing model, with fluctuations in availability and pricing continuing up to the day of the show. This means that many fans are opting to buy closer to the event date, hoping for better deals or last-minute upgrades.
Beyoncé Builds Momentum With Cinematic Teaser
Meanwhile, Beyoncé is working to keep the energy high. She recently dropped a cinematic teaser for the tour on Instagram, evoking the rugged, Western-themed aesthetic of her Cowboy Carter album era. The dark, moody visuals showcase Beyoncé in her modern cowgirl persona — a fitting match for the genre-bending record that blends country, pop, and R&B.
The album has already made history, with Beyoncé becoming the first Black woman to top Billboard’s Hot Country Songs chart earlier this year with her viral hit “Texas Hold ‘Em.” The record has sparked widespread conversation about genre boundaries, race in country music, and Beyoncé’s evolving artistic direction.
50 Cent’s Shade Sparks Mixed Reactions
As usual, 50 Cent’s post triggered a flurry of online reactions — with fans split between defending Beyoncé and agreeing with the rapper’s commentary.
“Not 50 shading Queen Bey,” one fan wrote.
“He’s not wrong tho. Concerts are mad expensive lately,” another commented.
While some users suggested that high ticket prices and economic concerns are likely affecting early sales, others believe it’s just a slow build-up for a tour that’s bound to dominate once it begins.
A New Era for Live Music?
The conversation around Beyoncé’s ticket sales points to a broader shift in the live music industry. Even for megastars, filling massive stadiums has become more unpredictable, as fans navigate inflation, dynamic pricing models, and streaming fatigue.
Still, Beyoncé remains one of the most bankable artists in music, and many insiders expect her Cowboy Carter tour to gain serious momentum once it kicks off.
In the meantime, 50 Cent’s jab serves as a reminder of how quickly narratives can shift in the era of instant headlines and social media shade.
