Ayra Starr is the face of JD’s latest collaboration with New Balance, spotlighting the iconic 740 silhouette in a campaign that blends style, simplicity, and versatility. The Nigerian singer-songwriter effortlessly styles the newly reimagined sneaker with a laid-back, everyday look, showcasing its adaptability for any occasion.
This collaboration marks another milestone in JD’s ongoing partnership with New Balance, following exclusive sneaker drops such as the 1000, the Cat Burns-fronted 9060, and the Loyle Carner 1906 releases. The New Balance 740 reissue draws inspiration from its early 2000s design, staying true to its running-inspired roots while offering a modern update for sneaker enthusiasts today.
The Design of the New Balance 740: A Nod to the 2000s with a Contemporary Twist
The New Balance 740 reissue is a masterclass in design evolution. The sneaker features a sleek running silhouette, open-knit mesh upper, and a segmented midsole that enhances comfort while maintaining a streamlined aesthetic. The addition of two-tone overlays adds a pop of visual appeal, staying true to the original style while providing a fresh look for the modern-day sneakerhead.
For this launch, JD introduces four exclusive colorways: “Pearl Grey,” “Sea Salt,” “Slate Grey,” and “Timberwolf.” These new tones bring a contemporary edge to the classic silhouette, offering sneaker lovers fresh options to add to their collection. All four colorways are available exclusively at JD, ensuring that fans of both brands can grab a unique pair.
JD x New Balance: Celebrating the Launch with an Exclusive Event
