Barstool Sports founder Dave Portnoy is speaking out forcefully after a disturbing antisemitic message was displayed at one of his Barstool-branded bars in Philadelphia over the weekend. A video that quickly went viral showed a waitress at Barstool Sansom Street holding a sign that read, in all caps, “F*** THE JEWS” — triggering widespread outrage.
Portnoy Responds: “This Is Not Who We Are”
Taking to social media on Sunday, Portnoy shared a candid, emotional video addressing the backlash and expressing deep anger and frustration over the situation. He clarified that the offensive sign was not created by his staff, but rather submitted by a customer as part of a bottle service request, where patrons can submit custom messages to be displayed on signs.
Still, Portnoy didn’t pull any punches when criticizing his staff for letting it slide.
“This crossed every possible line,” he said. “That it was even displayed for a moment is inexcusable — and I’m furious no one working stopped it.”
Accountability and Consequences
Portnoy says he spent much of Sunday tracking down the employees involved. He confirmed that he spoke directly with at least one of the waitresses responsible and bluntly described her as “one of the dumbest people” he’s ever spoken to. He added that disciplinary action had already been taken — and that he believes they’ve already been fired.
Still, he’s not stopping at just punishment. Portnoy says the goal now is education and prevention.
Turning a Shameful Moment Into a Learning Opportunity
In a surprising turn, Portnoy revealed he has partnered with New England Patriots owner Robert Kraft, cofounder of the Foundation to Combat Antisemitism, to send some of those involved to Auschwitz. The aim: to provide a powerful firsthand education about the horrors of antisemitism and the impact of hate speech.
“I want them to understand the weight of what they allowed to happen. It’s not just a joke or a sign — it’s a stain on real people’s lives and history.”
Whether this offer of education extends to all involved, including the waitresses, remains unclear — but Portnoy emphasized that action is being taken seriously and swiftly.
A Troubling Trend Amid Rising Antisemitism
The incident comes amid a disturbing rise in antisemitism globally and online. According to the American Jewish Committee, over 70% of U.S. adults who witnessed antisemitism in 2024 encountered it on social media — underlining the growing need for awareness, accountability, and education.
Portnoy’s Message to Fans and Critics
Portnoy — known for his brash personality and unfiltered commentary — made it clear he is not taking this lightly.
“This isn’t about PR. This is personal. This is about doing what’s right — and making sure nothing like this ever happens again at one of my businesses.”
Looking Ahead
As the investigation continues and education efforts are put into motion, many are watching closely to see how Barstool Sports — and Portnoy himself — handle this pivotal moment. With high-profile figures like Robert Kraft now involved, the focus has shifted toward restoring trust and leading by example in the fight against hate.
