It looks like love—and a little Swift magic—can move some serious merch. After Travis Kelce popped the question to Taylor Swift, his jerseys flew off the shelves, TMZ Sports has learned.
Fanatics, the official e-commerce partner for the NFL and Kansas City Chiefs, told us sales of Kelce’s jersey jumped 200% from Monday to Tuesday, marking the tight end’s biggest selling day since Super Bowl LIX in February.
Traylor Fever Sparks Everywhere
The engagement announcement caused Instagram to nearly crash under the traffic, as fans flocked to celebrate the couple, now nicknamed “Traylor”.
Swift’s influence also shows in streaming stats: Spotify reported a 400% surge in plays of “So High School,” the track featured in the couple’s engagement post.
Brands are cashing in too. Krispy Kreme offered free donuts Tuesday to honor the lovebirds, while California Pizza Kitchen launched a heart-shaped “It’s a Love Story” pizza, available for 13 days in tribute to Swift’s favorite number.
Wedding Offers Already Pouring In
The couple has been inundated with wedding-related offers, including one from a Las Vegas strip club hoping to host their co-ed bachelor and bachelorette celebrations.
While details of the nuptials are still under wraps, one thing is clear: anything associated with Kelce and Swift is in insanely high demand. From jerseys to playlists to heart-shaped pizzas, fans are eager to get a piece of the Traylor mania.
Bottom Line: The power couple effect is real. Kelce + Swift = record-breaking merch sales, viral streams, and brand collaborations, proving that true love can be very, very profitable.
