Doja Cat turned heads — and stunned fans — at the 2025 MTV Video Music Awards in New York City on September 7th with a jaw-dropping lipstick stunt that no one saw coming.
The rapper, known for pushing the boundaries of fashion and performance art, arrived on the red carpet in a lime green and gray checkered minidress, sparkling with hot pink jewels. But it wasn’t her outfit that had everyone talking — it was what she did with her lips.
The Lipstick That Made Headlines
While posing for cameras, Doja applied MAC’s iconic “Lady Danger” red lipstick to her already vibrant lips. Then, in a move that left photographers and onlookers gasping, she bit into the lipstick, chewed it, and swallowed it.
The moment immediately went viral:
“I saw @DojaCat eating lipstick, so now I’m going to start eating lipstick ” — MTV
The stunt sparked hundreds of memes, reactions, and clips across social media platforms, cementing Doja’s reputation for unpredictable, bold artistry.
Showcasing Her MAC Global Ambassador Role
The lipstick-eating act wasn’t just shock value — it was a statement tied to her new role as global ambassador for MAC Cosmetics. In an interview with InStyle, Doja shared her excitement:
“I’ve been a MAC girl forever, and now I get to take that love to the global stage. Makeup is my paint, my armor, my way of creating characters — and MAC has always stood for that kind of artistry and freedom.”
“We’re going to push it even further and make people see beauty in a whole new way.”
Fans saw the stunt as both a visual spectacle and a symbol of Doja’s fearless approach to creativity.
A Year of Big Moves for Doja
The VMAs stunt comes after a busy year for the “Jealous Type” rapper:
- She received a VMAs nomination in the Best K-Pop Song category for her collaboration with Lisa and Raye on “Born Again.”
- She’s gearing up to release her new album, Vie, later this month, continuing to refine her unique sound and style.
- In a New York Times interview, she reflected on her creative journey:
“I’m doing what I was perfecting in the beginning. I’m doing what I know I know how to do.”
Doja Cat Takes the Stage
At the awards, hosted by LL Cool J, Doja also performed alongside other stars including Sabrina Carpenter, sombr, Mariah Carey, and Jelly Roll. Her red carpet stunt added an extra layer of spectacle and set the tone for a night full of unforgettable performances.
Fans and critics alike praised Doja for turning a simple red carpet moment into a viral, conversation-starting performance, demonstrating her ability to merge fashion, beauty, and entertainment in one audacious act.
What do you think — genius marketing and artistry, or too far for the red carpet? Drop your thoughts below and stay tuned to TPR for all the latest VMAs highlights and Doja Cat news!
