Erling Haaland may be known worldwide as a Viking on the soccer field, but the Norwegian superstar appears to be taking a little bit of Texas cowboy culture home with him.
After spending weeks in the United States for the 2026 FIFA World Cup, Haaland reportedly stopped by a Dallas western store for a private shopping experience with four other Norwegian players—and the group did not leave empty-handed.
According to a manager at Wild Bill’s Western Store in Dallas, Haaland and his teammates spent about an hour and a half browsing the store, picking up classic western clothing, accessories, and some unusual Texas-inspired souvenirs.
The shopping trip reportedly ended with a bill totaling around $10,000, with sources close to the situation saying Haaland covered the purchase.
Haaland Goes Full Texas Cowboy
During the private shopping trip, Haaland reportedly embraced the western style that has become closely associated with Texas.
The soccer star purchased cowboy hats, including an El Presidente felt hat and a beaver felt hat, along with western shirts, boots, and belt buckles.
But the most unexpected items were not the traditional cowboy pieces.
According to the store, Haaland also purchased taxidermy collectibles that added a unique twist to his Texas haul.
The most eye-catching purchase was reportedly a taxidermy raccoon holding a liquor bottle, priced at $750.
He also bought two taxidermy squirrels:
- One wearing a sheriff hat, reportedly priced at $450
- Another holding a Budweiser bottle, also reportedly priced at $450
The unusual souvenirs quickly became the standout part of the shopping trip, giving fans a glimpse of Haaland’s more playful side away from the pitch.
A Texas Memory After World Cup Run
The shopping spree came during Norway’s run at the 2026 FIFA World Cup.
Haaland and the Norwegian national team eventually saw their tournament journey end after a quarterfinal loss to England.
While the result ended their championship hopes, Haaland appears to be leaving the United States with some memorable reminders of his time in Texas.
Instead of taking home only traditional sports memorabilia, the striker now reportedly has a collection of western items that reflect the culture and personality of the region.
For a global superstar who spends much of his life traveling for soccer, the purchases represent a different kind of souvenir—one tied to a specific place and experience.
Five Norwegian Players Join the Shopping Trip
Haaland was reportedly joined by four other Norwegian soccer players during the private visit.
The group was able to shop without interruption for roughly 90 minutes, according to the store manager.
Their purchases included classic western clothing that fit the Texas setting, creating a memorable off-field moment during one of soccer’s biggest tournaments.
While Haaland is usually photographed in training gear or match uniforms, the shopping trip offered a different image of the athlete—one embracing local culture during his time in America.
Why It Matters
The 2026 FIFA World Cup has brought some of the world’s biggest athletes into the spotlight beyond the soccer field.
Players often become cultural ambassadors during international tournaments, with fans interested not only in their performances but also in how they experience the host country.
Haaland’s Texas shopping trip became a lighter moment during a high-pressure tournament, showing how athletes often collect personal memories while competing on the global stage.
Behind the goals, trophies, and headlines, elite athletes also look for moments to enjoy life away from competition.
For Haaland, that meant exploring a piece of Texas culture and taking home some unusual reminders of his American experience.
The combination of cowboy hats, western gear, and quirky collectibles makes for a souvenir collection that is very different from the usual sports memorabilia.
Erling Haaland may not have lifted the World Cup trophy, but he appears to be leaving Texas with a few unforgettable treasures—and a very unique cowboy collection to remember the journey.
