Memphis rap sensation GloRilla is making waves as she takes center stage in the latest Savage X Fenty campaign. The chart-topping artist has teamed up with Rihanna’s renowned lingerie brand to unveil the Sunray Lace collection, exuding confidence, elegance, and an undeniable edge.
GloRilla Takes Over Savage X Fenty’s Spring Campaign
On Tuesday, March 4, Savage X Fenty officially introduced GloRilla as the face of their Sunray Lace collection, a stunning lineup that embraces bold femininity and fearless self-expression. The campaign showcases the rapper in a variety of exquisite pieces, including the Sunray Lace Plunge Bra, which comes in sizes A to H, and the Sunray Lace Thong, available in sizes XS to 4X. Each item features delicate floral lace that perfectly complements the fresh vibrancy of the spring season.
GloRilla elevated the ensemble with the Sunray Lace Robe, a breathtaking sheer mesh piece designed with an adjustable self-tie waist, making it both alluring and effortlessly chic. The collection embodies Savage X Fenty’s signature approach—celebrating diverse body types and empowering individuals to embrace their natural beauty.
GloRilla’s Playful Take on Confidence & Beauty
Beyond the high-fashion campaign visuals, GloRilla gave fans an exclusive behind-the-scenes look, sharing her personal take on lingerie and self-confidence. In her signature charismatic style, she quipped:
“The lingerie that makes me feel the most confident is whichever one makes that a* fat.”*
Her bold and unapologetic personality shone through as she revealed her Fenty Beauty favorites, including the highly coveted Butta Drop Whipped Oil Body Cream for that luxurious glow and the Gloss Bomb Stix High-Shine Gloss Stick in Fenty Glow, a stunning warm rose-tan shade that complements any skin tone.
Rihanna Taps GloRilla as First-Ever Fenty Ambassador
This partnership marks a major milestone for both GloRilla and Fenty, as the rapper was officially named the first-ever ambassador across all of Rihanna’s Fenty brands in February. This groundbreaking role extends beyond Savage X Fenty, encompassing Fenty Beauty and Fenty Hair, solidifying GloRilla as a powerhouse presence in the fashion and beauty industry.
Expressing her excitement, GloRilla shared in a statement:
“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025. Rihanna has always been an icon and inspiration. Being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor.”
Her involvement with the brand is not just about modeling; it’s about championing self-confidence, self-love, and individuality—all values that Fenty has stood for since its inception.
A Bold New Era for Savage X Fenty
The Sunray Lace collection is just the beginning of an exciting season for Savage X Fenty. GloRilla is set to feature in three major spring collections, each bringing a fresh take on sensuality and empowerment. Among the standout pieces, she also modeled the Puff Cherries Unlined Demi Bra with a matching bikini panty, seamlessly blending playfulness with high fashion.
The campaign aligns perfectly with Rihanna’s mission of celebrating diversity, body positivity, and inclusivity, proving once again why Savage X Fenty continues to dominate the lingerie industry.
What’s Next for GloRilla & Fenty?
With her dynamic personality and undeniable star power, GloRilla is redefining what it means to be a brand ambassador. From electrifying music performances to setting fashion trends, she is carving her lane as a cultural trailblazer.
As Fenty expands its empire, fans can anticipate even more groundbreaking collaborations and trendsetting collections featuring GloRilla. Whether it’s Savage X Fenty’s daring lingerie, Fenty Beauty’s must-have cosmetics, or Fenty Hair’s innovative styles, this partnership is just getting started.
For those looking to channel their inner Savage, the Sunray Lace collection is now available for purchase online at Savage X Fenty’s official website.
Are you loving GloRilla’s Fenty looks? Drop a comment and let us know your favorite piece from the collection!
