In a world where pop culture and collectibles collide, a new craze is stealing the spotlight—and celebrities can’t get enough of it. Meet Labubus, the irresistibly quirky and fluffy figurines from Pop Mart that are blowing up on TikTok, Instagram, and beyond. If you haven’t seen them yet, don’t worry—you’re about to fall down the rabbit hole of the cutest collectible trend of 2025.
From BLACKPINK’s Lisa and Rosé, to social media stars like Bretman Rock, Olivia Attwood, and Adelaine Morin, A-listers across the globe are raving about Labubus, showcasing their collections in viral posts that have fans scrambling to get their hands on one (or ten).
But what exactly are Labubus—and why is everyone from fashion icons to influencers head over heels?
What Are Labubus?
Labubus are a line of collectible figurines created by Pop Mart, the Chinese toy giant known for its designer vinyl characters and mystery box-style releases. These creatures are known for their oversized round eyes, soft plush bodies, exaggerated features like sharp (but still adorable) teeth, and their ability to straddle the line between creepy and cute.
Much like the famous Molly or Skullpanda series from Pop Mart, Labubus come in a range of limited-edition series—each with their own theme, accessories, and sometimes even personality traits. The thrill of mystery blind boxes keeps fans guessing, collecting, and trading like mad.
The Celebrity Stamp of Approval
When global superstars start sharing photos of their latest plushy companions, you know something’s trending. Here’s how Labubus have made their way into the homes—and hearts—of major celebs:
BLACKPINK’s Lisa and Rosé: Collecting in Style
The K-pop queens were among the first wave of celebrities to showcase their Labubu hauls. Fans caught a glimpse of their growing collections on Instagram and instantly jumped into the trend, making Labubus a must-have among BLINKs.
Kim Kardashian: Plush Luxury
Reality star and mogul Kim Kardashian flaunted her Labubu figures in a sleek display via her Instagram Stories. Her collection is as polished as her fashion line, perfectly arranged to highlight each figurine’s big eyes and distinctive fangs. Who knew creepy-cute could be so high fashion?
Bretman Rock: Labubu Luv
Filipino-American beauty guru and influencer Bretman Rock showed off his own plushies in a comedic skit, proving Labubus aren’t just adorable—they’re full of personality, too. His fans couldn’t get enough, with many asking where to buy their own.
Adelaine Morin: Into the “Big Energy”
YouTuber Adelaine Morin revealed that her Labubu collection is part of the “Big Into Energy Series,” one of the latest limited-edition drops from Pop Mart. These versions have added accessories and design elements—some even light up!
Olivia Attwood & Amelia Gray: Controversy Meets Cuteness
Love Island star Olivia Attwood is in on the craze, but the real drama started when supermodel Amelia Gray was allegedly spotted with what fans believe is a knockoff—nicknamed “Lafufu.” The internet is currently in a frenzy debating the difference between legit Labubus and fakes.
The Lafufu vs. Labubu Debate: How to Spot the Real Deal
As with any trending collectible, counterfeits are flooding the market. Fans and collectors have been vocal about the increase in “Lafufus”—fake Labubus that are sometimes almost identical to the originals.
So how can you tell if your Labubu is the real deal?
- Packaging: Authentic Pop Mart figures come in professionally sealed mystery boxes with branded labels and barcodes.
- Design Precision: Real Labubus have sharp, symmetrical designs, vibrant colors, and plushy finishes. Fakes often look cheaper, have asymmetrical features, or inconsistent stitching.
- Price Point: If the price seems too good to be true—it probably is.
Collectors are being encouraged to shop only from official Pop Mart stores, licensed distributors, or trusted online retailers like AliExpress Pop Mart Store, Amazon (verified sellers), and Pop Mart’s global site.
Why Labubus Are So Addictive
Aside from being photogenic and Instagram-friendly, Labubus tap into a mix of nostalgia, uniqueness, and surprise that keeps fans coming back for more. Here’s why they’re so appealing:
- Blind Box Thrill: The mystery of not knowing which figure you’ll get adds excitement.
- Design Aesthetic: They’re edgy yet adorable—a combination that fits perfectly in today’s Gen Z and Millennial aesthetic.
- Limited Editions: Pop Mart is known for exclusive drops, so once they’re gone, they’re gone.
- Community Buzz: Fans trade figures in online communities, creating a mini subculture.
Where You Can Buy Labubus Right Now
Can’t wait to start your own collection? Here’s where to begin:
- Pop Mart Official Website (www.popmart.com)
- Amazon Pop Mart Store
- Urban Outfitters (select stores carry them)
- AliExpress – Pop Mart Verified Sellers
- Select Asian Lifestyle Stores in the U.S., U.K., Canada, and Australia
New drops tend to sell out fast, so if you spot a figure you like, don’t sleep on it.
Collectible Culture Meets Celebrity Influence
Labubus are just the latest example of how celebrity influence can ignite a pop culture phenomenon. In the same way Funko Pops took over comic cons and Squishmallows invaded bedrooms worldwide, Labubus are rapidly becoming the go-to collectible of the year.
In 2025 alone, TikTok videos under the hashtag #Labubu have racked up over 400 million views, with creators showing off unboxings, rare finds, custom paint jobs, and even matching outfits with their favorite Labubu.
Collectors range from casual fans to hardcore resellers—and with celebrity endorsements in full swing, prices for some rare Labubus have already skyrocketed on resale platforms like eBay and Mercari.
Final Thoughts
With their quirky charm, A-list backing, and endless customizability, Labubus are more than just a passing trend—they’re the plushy pop culture icons of this generation. Whether you’re collecting for fun, showing them off on social media, or deep in the Pop Mart rabbit hole, there’s no denying the Labubu effect is real—and it’s fabulous.
So if you haven’t joined the craze yet, now’s the time. Who knows? Your favorite celeb might just like your next Labubu post.
