The NBA has officially announced the return of its annual HBCU Classic, presented by AT&T, bringing together sports, culture, and career development in a celebration of Historically Black Colleges and Universities (HBCUs). For the fourth consecutive year, AT&T leads as the presenting sponsor, while Foot Locker and Google join as associate sponsors, reinforcing their commitment to empowering HBCU communities.
A High-Stakes Showdown: Morehouse College vs. Tuskegee University
This year’s NBA HBCU Classic will feature a thrilling matchup between Morehouse College and Tuskegee University, two powerhouse programs from the Southern Intercollegiate Athletic Conference (SIAC). Both institutions have deep-rooted basketball traditions, making this game a must-watch event for HBCU sports fans.
The stakes are high, as the NBA and AT&T will donate $100,000 to each school, further supporting HBCU programs and student-athlete development.
Star-Studded Broadcast & Commentary Team
Fans tuning in for the event can expect top-tier coverage, with an all-star lineup of commentators. The game will air on ESPN+, NBA TV, and TruTV, featuring on-air talent including:
- Brian Custer
- Grant Hill
- Taylor Rooks
PJ Morton’s Soulful Performance & Special Anthem Rendition
Adding to the excitement, Grammy-winning artist PJ Morton, a proud Morehouse College alum, will perform the national anthem, “The Star-Spangled Banner.” Additionally, Oakland native Goapele will deliver a powerful rendition of “Lift Every Voice and Sing”, often regarded as the Black National Anthem.
More Than Just a Game: A Weekend of Cultural & Career Events
Beyond the on-court action, the HBCU Classic Weekend will offer an array of impactful events aimed at education, career growth, and community engagement:
- “Welcome to the Bay” Event – A vibrant opening ceremony embracing Bay Area culture.
- NBA Cares All-Star Day of Service – A community outreach program connecting NBA players with local initiatives.
- 2025 Castrol Rising Stars: Player Development Workshop – A training session designed to guide young basketball talents.
- HBCU Career Development Session – Networking opportunities for HBCU students seeking careers in sports, media, and business.
NBA’s Commitment to HBCUs
NBA Deputy Commissioner and Chief Operating Officer Mark Tatum emphasized the significance of the league’s ongoing partnership with HBCUs:
“The NBA HBCU Classic presented by AT&T has become a highlight of the league calendar as we continue to use our platform to celebrate HBCU culture and traditions. We’re excited to showcase a conference matchup between two historic programs in Morehouse College and Tuskegee University, while also providing career development opportunities that elevate the experience for HBCU students throughout the weekend.”
AT&T’s Dedication to Education & Opportunity
As a long-time supporter of HBCUs, AT&T’s Chief Diversity Officer Michelle Jordan echoed the company’s excitement:
“AT&T is proud to present the 2025 NBA HBCU Classic. We are committed to supporting the next generation of scholars, athletes, and future innovators by providing meaningful connections and the right tools to help them achieve their dreams. Our partnership ensures that students and athletes are empowered with resources while engaging NBA fans in an unforgettable experience.”
Event Details: How to Watch & Attend
The 2025 NBA HBCU Classic presented by AT&T will tip off at 2:00 p.m. PT on Saturday, February 15, 2025, at Oakland Arena. Fans can watch the action live on ESPN+, NBA TV, and TruTV.
With high-energy basketball, inspiring performances, and career-building opportunities, the NBA HBCU Classic continues to shine a spotlight on Black excellence in sports, entertainment, and education. Don’t miss out on this electrifying event!
