Bella Hadid is proving that when it comes to selling perfume, a little daring goes a long way. The supermodel just unveiled her new Orebella fragrance, “Eternal Roots,” and the promo shoot has fans talking for all the right reasons.
The 27-year-old star slipped into a sheer, poncho-style outfit that left little to the imagination, posing with her signature scent in hand. Whether you came for the fragrance or the fashion, Bella made sure both were unforgettable.
“Nostalgia Bottled”
In her Instagram caption, Bella described Eternal Roots as “nostalgia bottled” — a scent she calls a “time capsule of joy, freedom, and innocence.” She posed mid-laugh, sniffing the perfume like a fine vintage, making the moment feel intimate and organic.
“It’s about the memories you want to hold on to forever,” she wrote.
The Orebella Aesthetic
Bella’s perfume brand, Orebella, has been steadily gaining buzz since its launch, thanks to its mix of earthy elegance and modern sensuality. The “Eternal Roots” campaign keeps that vibe alive — earthy tones, natural light, and a free-spirited Bella as the centerpiece.
The bottle itself is sleek and sculptural, designed to look as luxe on your vanity as it smells on your skin.
Turning Heads & Trending
Unsurprisingly, Bella’s sheer, asymmetrical fit and no-bra confidence quickly had fans flooding her comments section. Some raved about the bohemian-inspired styling, while others admitted they were just there for the model’s effortless glamour.
Fashion blogs and perfume fan pages have already picked up the shots, making this launch one of Orebella’s most talked-about moments yet.
A Star Who Sells the Fantasy
Bella Hadid’s mix of high-fashion energy and relatable joy makes her the perfect face for her own brand. She’s not just selling a scent — she’s selling a mood, a memory, a little slice of herself. And judging by the reaction online, fans are ready to buy into the fantasy.
The Pop Radar Take: With “Eternal Roots,” Bella Hadid proves she’s more than a model — she’s a master of building a brand story you want to wear. Whether you fall for the fragrance or the fashion, she’s got you hooked.