While Dana White is best known for putting fighters to sleep inside the Octagon, his passion for high-adrenaline action doesn’t end with the UFC. In a lesser-known but equally wild side hustle, White has become an enthusiastic figure in the Professional Bull Riders (PBR) scene — and his prized bull, Playmate, is gaining a ferocious reputation.
Meet Playmate: The Bull Built for Chaos
Playmate isn’t your average bull. The five-year-old beast is quickly becoming a terror in the PBR circuit — with only one successful ride out of 11 attempts. At his most recent event, the chaos started before the gate even opened.
“He knocked the rider out before they even got out of the stall,” White told TMZ Sports during a recent FS1 interview. “I like mean, nasty, violent bulls.”
And Playmate delivers. With powerful genetics — his sire is the legendary SweetPro’s Bruiser, a three-time PBR World Champion — Playmate has both the pedigree and the punch to dominate the arena.
PBR World Finals: Playmate’s Next Big Ride
Next up for Playmate? Nothing less than the PBR World Finals at AT&T Stadium in Arlington, Texas. The event, set to take place next week, will feature 130 of the most elite bucking bulls on the planet.
White couldn’t be more thrilled.
“It’s the World Finals coming up in Texas… and Playmate’s one of them. I love the nasty, mean, violent bulls. He is definitely one of them!”
Expect fireworks — or flying cowboys — as Playmate faces off with the best of the best.
From Octagon to Arena: How Dana Got Hooked on Bull Riding
So how did the UFC boss find himself immersed in the brutal world of bull riding?
It all started back in 2015, when White saddled up for a segment on his reality show Lookin’ for a Fight. Yes, Dana actually rode a bull — and while he didn’t walk away with a trophy, he did walk away with a new obsession.
“I rode a bull back in 2015 when we were filming Lookin for a Fight, and I totally got into it,” he explained. “I love it. It’s fun for me. I’m into it!”
High Stakes, Higher Thrills: Why Dana Loves the Sport
Bull riding might be one of the most dangerous sports in the world, but that’s exactly what appeals to White — a man who thrives on raw power, violence, and unpredictability. Just like MMA, the PBR is filled with grit, risk, and glory.
Owning a bull like Playmate isn’t just a casual hobby for White — it’s a full-throttle commitment. From breeding to training to competition logistics, bull ownership demands serious dedication. And with a bull as fierce as Playmate, it seems White is all in.
Playmate’s Track Record: A Bucking Beast in the Making
With only one rider ever making it to the 8-second mark, Playmate is proving to be one of the most unrideable bulls on the circuit. His combination of strength, speed, and unpredictability makes him a nightmare for even the most seasoned riders.
Fans and PBR insiders are keeping a close eye on him as he enters the Finals. If he continues his dominant streak, he could soon be mentioned among the sport’s most feared bulls.
Could Dana White Shake Up the Bull Riding Industry?
While White is still a newcomer to the bull riding world, his presence is already being felt. Known for turning the UFC into a multi-billion-dollar global empire, he’s got the business savvy, showmanship, and competitive edge to make waves in PBR as well.
And let’s face it — having a notorious UFC mogul owning one of the sport’s most aggressive bulls adds an extra layer of hype to an already thrilling event.
Don’t Miss It: PBR World Finals at AT&T Stadium
The PBR World Finals kick off next week at AT&T Stadium in Arlington, Texas, where Playmate will go head-to-head — or hoof-to-helmet — with some of the best bulls and toughest riders on the planet.
Whether you’re a die-hard PBR fan or just want to see what kind of chaos Dana White’s “violent” bull can unleash, this is one event you don’t want to miss.
