Los Angeles’ most talked-about luxury grocery item—the $19 single strawberry from Erewhon—has officially sold out, and there’s no clear timeline for its return. TMZ has learned that an unseasonal snowstorm in Japan has disrupted production, slowing down shipments of the highly coveted fruit to the high-end supermarket.
A Strawberry Shortage Hits Erewhon
An Erewhon representative confirmed that the sudden weather shift in Japan has impacted the production of these premium strawberries, which are sourced exclusively from the Tochigi Prefecture—dubbed the “Strawberry Kingdom.” The fruit, supplied by Japanese vendor Elly Amai, became an instant sensation, going viral due to its eye-popping price tag and supposed unmatched flavor.
While Erewhon hopes to have the strawberries back in stock soon, there’s no definitive answer as to when that will happen. For now, influencers and luxury food enthusiasts will have to find something else to splurge on—perhaps Erewhon’s $400 pineapple?
The Strawberry That Took Over Social Media
ICYDK (In Case You Didn’t Know), Erewhon—a bougie Los Angeles grocery store famous for its overpriced organic goods—set the internet on fire when it started selling single strawberries for $19 each. These pristine berries were frequently restocked at Erewhon’s Beverly Hills location, arriving in weekly shipments of around 200 strawberries. However, according to an Erewhon employee, the demand was so high that the berries would completely sell out within hours of hitting the shelves.
Celebrities and Influencers Join the Trend
The hype around Erewhon’s luxury fruit reached new heights when celebrities and influencers began reviewing the strawberry on social media. Pop icon Demi Lovato was among the famous names who hopped on the trend, while comedian Jason Nash didn’t hold back his criticism—calling the berry a “scam.”
Even the viral father-son duo, Andrew “A.J.” Befumo Jr. and Big Justice—better known as the Costco Guys—made their way to Erewhon to get a taste of the premium fruit, reportedly purchasing 15 strawberries in one go.
Erewhon’s Pricey Produce Collection
For those still eager to spend big on exotic produce, Erewhon has plenty of other high-priced items on offer. Beyond the $19 strawberry, the store also sells a $400 pineapple—proving that luxury food trends aren’t slowing down anytime soon.
As for the return of Erewhon’s viral strawberry? Only time will tell. Until then, it seems influencers will need to find a new extravagant food trend to obsess over.
*Stay tuned for updates on when Erewhon’s premium strawberries will be back in stock.*Los Angeles’ most talked-about luxury grocery item—the $19 single strawberry from Erewhon—has officially sold out, and there’s no clear timeline for its return. TMZ has learned that an unseasonal snowstorm in Japan has disrupted production, slowing down shipments of the highly coveted fruit to the high-end supermarket.
A Strawberry Shortage Hits Erewhon
An Erewhon representative confirmed that the sudden weather shift in Japan has impacted the production of these premium strawberries, which are sourced exclusively from the Tochigi Prefecture—dubbed the “Strawberry Kingdom.” The fruit, supplied by Japanese vendor Elly Amai, became an instant sensation, going viral due to its eye-popping price tag and supposed unmatched flavor.
While Erewhon hopes to have the strawberries back in stock soon, there’s no definitive answer as to when that will happen. For now, influencers and luxury food enthusiasts will have to find something else to splurge on—perhaps Erewhon’s $400 pineapple?
The Strawberry That Took Over Social Media
ICYDK (In Case You Didn’t Know), Erewhon—a bougie Los Angeles grocery store famous for its overpriced organic goods—set the internet on fire when it started selling single strawberries for $19 each. These pristine berries were frequently restocked at Erewhon’s Beverly Hills location, arriving in weekly shipments of around 200 strawberries. However, according to an Erewhon employee, the demand was so high that the berries would completely sell out within hours of hitting the shelves.
Celebrities and Influencers Join the Trend
The hype around Erewhon’s luxury fruit reached new heights when celebrities and influencers began reviewing the strawberry on social media. Pop icon Demi Lovato was among the famous names who hopped on the trend, while comedian Jason Nash didn’t hold back his criticism—calling the berry a “scam.”
Even the viral father-son duo, Andrew “A.J.” Befumo Jr. and Big Justice—better known as the Costco Guys—made their way to Erewhon to get a taste of the premium fruit, reportedly purchasing 15 strawberries in one go.
Erewhon’s Pricey Produce Collection
For those still eager to spend big on exotic produce, Erewhon has plenty of other high-priced items on offer. Beyond the $19 strawberry, the store also sells a $400 pineapple—proving that luxury food trends aren’t slowing down anytime soon.
As for the return of Erewhon’s viral strawberry? Only time will tell. Until then, it seems influencers will need to find a new extravagant food trend to obsess over.
Stay tuned for updates on when Erewhon’s premium strawberries will be back in stock.
