In a move that’s already making waves across the basketball and sneaker world, Alijah Arenas, one of the nation’s top high school basketball players and son of former NBA star Gilbert Arenas, has officially decided to sign an endorsement deal with Adidas, passing up potential offers from Nike’s Jumpman and the iconic Swoosh.
The 18-year-old McDonald’s All-American revealed the news exclusively to TMZ Sports this week while speaking at LAX, confirming that he’s aligning himself with the Three Stripes brand ahead of his freshman year at USC.
A Legacy in the Making: Adidas Secures the Future
Alijah’s decision to go with Adidas is more than just a shoe deal—it’s a full-circle moment. His father, Gilbert Arenas, had a long-standing and lucrative relationship with Adidas during his NBA prime. The partnership even led to the creation of Gilbert’s signature sneaker line, the Adidas Gil Zero, which became a fan favorite during the mid-2000s.
Now, the next generation of the Arenas legacy is set to build upon that foundation. Although specific financial figures haven’t been released, industry insiders predict that Alijah’s deal could be worth millions, particularly as his college career progresses and NBA buzz continues to grow.
“I’m excited to sign with Adidas,” Alijah told TMZ, his confidence clear. “It just feels right—it’s part of the legacy.”
Dominating the Hardwood: Alijah’s Rise to Stardom
Alijah Arenas isn’t just famous because of his last name—he’s earned his place in the spotlight through hard work, incredible skill, and undeniable talent. Widely regarded as one of the top high school basketball prospects in the country, Alijah made headlines this year as a standout at the prestigious McDonald’s All-American Game, where he put up 11 points and impressed scouts with his smooth shooting and high basketball IQ.
Video clips from the event show the young star sinking threes effortlessly, handling the ball with poise, and showcasing his signature confidence. His game, while reminiscent of his father’s explosive style, carries a modern finesse that suggests he may elevate the Arenas name to new heights.
The USC Chapter Begins
Next stop? University of Southern California. Alijah will be suiting up for the USC Trojans, one of the most anticipated freshman arrivals in recent NCAA history. The Trojans are betting big on Alijah’s impact, and fans are already buzzing about how his presence could shake up the Pac-12 and put USC on a collision course with top programs in the country.
For Alijah, USC isn’t just a stepping stone—it’s a platform to prove he belongs among the elite and further solidify his path to the NBA.
A Star With Swagger: “I’ll Be Better Than My Dad”
While some young athletes might shy away from comparisons to a famous parent, Alijah embraces the challenge. When asked whether he believes he’ll surpass his father’s accomplishments in the NBA, his response was filled with the kind of boldness that only future superstars carry:
“Yeah, I think I’ll be better,” he said confidently, grinning.
Given that Gilbert Arenas averaged 20.7 points per game over his career, was a three-time NBA All-Star, and once dropped 60 points on Kobe Bryant’s Lakers, the bar is set incredibly high. But if anyone can meet—or exceed—it, it’s Alijah.
Adidas Wins Big in the Ongoing Sneaker Wars
The decision to sign Alijah Arenas marks another significant victory for Adidas in its ongoing battle with Nike and Jordan Brand for control of the basketball sneaker market. Over the past few years, Adidas has successfully signed top-tier talent, including players like Anthony Edwards, Donovan Mitchell, and Trae Young, each with their own signature lines.
Now, with Alijah in the mix, the brand is not only investing in the present but also securing its future, particularly in the college and youth basketball space.
Fans React to the Bold Move
The announcement sparked major buzz across social media, with fans weighing in on both Alijah’s career prospects and the Adidas endorsement deal.
“He’s the truth! USC got a gem,” wrote one user on Twitter.
“Adidas stay winning with these signings. The Arenas legacy lives on!” posted another.
Sneaker enthusiasts also chimed in, speculating on potential future signature shoes and what designs might look like for the young baller. With NIL (Name, Image, Likeness) deals reshaping college sports, athletes like Alijah are not only competitors—they’re marketable brands.
What’s Next for Alijah Arenas?
As he prepares to step onto the college court later this year, all eyes will be on Alijah to see if he lives up to the hype. With NBA scouts already watching closely, a strong freshman year could see him go from college standout to lottery pick in record time.
If his recent performances and personal drive are any indicators, Alijah Arenas is not just the future of USC basketball—he’s the future of the game.
Final Thoughts
With superstar potential, a confident demeanor, and now a powerful Adidas deal in hand, Alijah Arenas is poised to take the basketball world by storm. His journey is just beginning, but the hype is real—and if his game continues to develop at this pace, the Arenas name could soon be synonymous with greatness once again.
