Sydney Sweeney and Emily Ratajkowski turned heads in New York City as they stepped out in stunning white outfits to celebrate their partnership with luxury haircare brand Kérastase.
The two beauties posed hand-in-hand in Manhattan’s trendy Meatpacking District on Friday, dressed like high-fashion twins in eye-catching white dresses. Sydney rocked a playful mini dress, while Emily flaunted her curves in a sleek, body-hugging version.
Gloss Girls Take Over NYC
The glam duo looked like longtime besties as they laughed, posed, and blew kisses for photographers, with blooming flowers adding a splash of spring energy to the already stunning backdrop.
The campaign, dubbed “The Gloss Girls,” is Kérastase’s latest marketing push, and the pop-up event tied to the campaign is scheduled to hit NYC on Saturday — promising fans a glossy, star-studded experience.
Sydney Shares Flirty Behind-the-Scenes Moments
Sydney Sweeney took to Instagram to give fans a cheeky sneak peek of the event, sharing photos of herself playfully pretending to pour hair product into a wine glass. She captioned the post:
“enter my glossy world with @kerastase_official.”
Newly Single & Glowing
This high-profile appearance comes shortly after news broke that Sydney quietly ended her engagement to longtime partner Jonathan Davino earlier this year. Since the split, the Euphoria star has been living her best life — recently posting snapshots from a dreamy African safari getaway.
From exotic vacations to major brand campaigns, Sydney seems to be embracing her glow-up era — and making powerful new friendships along the way.
Campaign Power: Kérastase + Hollywood It-Girls
With two of the most talked-about women in entertainment fronting the brand, Kérastase’s new campaign is already a social media sensation. Whether you’re into hair care or high fashion, there’s no denying: The Gloss Girls have arrived — and they’re setting NYC on fire.
