Even after his shocking death at 71, Hulk Hogan‘s legacy continues to make waves — this time through a powerful new campaign from the beer brand he helped build.
Real American Beer, the patriotic brew co-founded by the WWE icon, announced the launch of its “Local Legends” initiative on Tuesday — a community-centered program designed to celebrate unsung American heroes. It’s a cause Hogan was deeply passionate about and personally helped shape before his passing.
“Whether they’re first responders, running local businesses, or just lending a hand when no one’s looking — these are the people who make America work,” Hogan said in one of his last statements. “And we’re proud to celebrate them the Real American way.”
The campaign allows everyday Americans to nominate individuals in their communities who exemplify hard work, resilience, and selflessness. Submissions poured in via social media, and now the first two honorees have been officially recognized.
Meet the First “Local Legends”
The inaugural recipients are true American role models. Matthew Holubik, a U.S. Navy veteran who now serves as a firefighter and paramedic, and Jenny Campbell, a U.S. Air Force veteran, devoted mother, and legal assistant, were both honored with their own billboards — celebrating their service and dedication in a bold, public way.
Photos of the honorees beaming beside their billboards show the campaign’s impact isn’t just symbolic — it’s personal.
Hogan’s Vision Lives On
Real American Beer’s CEO, Terri Francis, shared a heartfelt statement following Hogan’s death and the rollout of the campaign:
“Last week shook us all, and even as we process the loss, honoring and celebrating incredible people like Jenny and Matthew through the Local Legends program reinforces our purpose — carrying on Hulk’s mission to bring people together,” she said. “We’re building a brand rooted in everyday American pride, showing up in real communities with real momentum. The appetite for Real American Beer is only getting louder.”
Real American Beer was one of Hulk Hogan’s final ventures — a brand that aimed to reconnect Americans with their roots through locally driven products, patriotic experiences, and community events. Though he’s no longer here to lead the charge, his mission is still alive and thriving.
Remembering a True American Icon
From his days dominating the ring in the Hulkamania era to his last days spent supporting American workers and veterans, Hulk Hogan always stood for strength, pride, and unity. Now, through this heartfelt campaign, the spirit of the Real American lives on — one local legend at a time.
