Primary Wave is reportedly finalizing a groundbreaking deal to acquire a significant portion of the legendary Notorious B.I.G.’s music catalog, alongside his name and likeness rights. Sources estimate that the deal, valued between $100 million and $150 million, will further solidify Primary Wave’s position as a major player in the burgeoning music rights market.
The Notorious B.I.G.’s Legacy Continues to Thrive
Born Christopher Wallace, The Notorious B.I.G., also known as Biggie Smalls, remains an enduring figure in the world of hip-hop. Widely regarded as one of the greatest rap artists of all time, Biggie’s legacy continues to captivate audiences even after his tragic death at the age of 24 in 1997. Known for his smooth flow and storytelling ability, Biggie’s music, including iconic tracks like “Juicy,” “Big Poppa,” and “Hypnotize,” has earned him a place in the pantheon of hip-hop legends.
The deal with Primary Wave would include Biggie’s music catalog, as well as rights to his name and likeness, enabling the company to leverage his image across various media platforms, merchandising, and licensing opportunities. This acquisition is set to further elevate Biggie’s posthumous presence in popular culture, which has remained strong through strategic business management by his estate.
Managing Biggie’s Estate: The Role of Mark Pitts and Wayne Barrow
The Notorious B.I.G.’s estate is managed by Mark Pitts and Wayne Barrow, co-founders of ByStorm Entertainment and former executives at Bad Boy Records. Together, they have played a pivotal role in preserving and expanding Biggie’s legacy since his untimely death. Their partnership with Primary Wave marks another milestone in the continued growth of Biggie’s brand and music catalog.
Larry Mestel and Steve Greener Lead the Negotiations for Primary Wave
Primary Wave, founded in 2006, is known for acquiring the music rights of some of the biggest names in music history, including Bob Marley, Whitney Houston, and Stevie Nicks. The company’s focus on acquiring heritage catalogs has become increasingly lucrative as the value of music rights continues to rise. Larry Mestel, the company’s founder, and partner Steve Greener are leading the negotiations for this major acquisition, which is expected to further cement Primary Wave’s place in the music industry.
The Passing of Voletta Wallace and Its Impact on Biggie’s Estate
