It looks like Rachael Kirkconnell has found a new “man” in her life—well, sort of. The former Bachelor star just landed a starring role in a new advertisement for Brawny paper towels, and she isn’t holding back when it comes to poking fun at her ex-boyfriend, Matt James.
The cheeky commercial starts with Rachael taking what seems to be a subtle dig at their past relationship. She mentions that she’s cooking more at home these days—because she no longer has to stress over picking the “perfect” dinner spot. If that sounds personal, it is.
A Not-So-Subtle Jab at Matt James
For those who may have missed it, Kirkconnell previously revealed that one of her biggest fights with James happened when he was unhappy with a restaurant she chose. That moment now seems to be the inspiration behind this playful ad, suggesting that she’s relieved to no longer have to deal with those pressures.
Instead of a boyfriend, Kirkconnell introduces her new reliable partner—the Brawny Man, the iconic mascot of the paper towel brand. The ad humorously implies that while relationships can be unpredictable, Brawny paper towels will always be strong, dependable, and there when you need them most.
More Jabs at Their Messy Breakup?
The commercial takes another playful swing when Rachael’s phone starts blowing up with notifications—a clear nod to how James allegedly posted about their breakup on social media without giving her a heads-up. At the time, Kirkconnell admitted she was blindsided and had to deal with a flood of texts and calls from people reacting to the news.
If that wasn’t enough, Kirkconnell emphasizes how she can now handle whatever surprises come her way—possibly referencing the unexpected public breakup.
Matt James’ Response?
Back in January, Matt James announced their split in an Instagram post, writing that he was praying for strength for both of them to move forward. Since then, he’s been spotted in Nashville, looking carefree and relaxed while making solo public appearances.
So far, James hasn’t responded to Kirkconnell’s Brawny ad, but given the lighthearted shade she’s throwing, it’ll be interesting to see if he reacts.
Where Do They Stand Now?
Despite the playful jabs, Rachael Kirkconnell insists that she and Matt are on good terms following their split. She has openly shared details about their relationship struggles but maintains that there’s no bad blood between them.
That said, this ad proves she’s not above cracking a few jokes at his expense—especially if there’s a brand partnership involved.
What do you think? Was this all in good fun, or is Kirkconnell sending a not-so-subtle message to her ex?
