B2C’s Julio Reveals Group’s Internal Clash Over UGX 20M Music Video Investment
Julio, a member of Uganda’s popular music group B2C (Kampala Boys), has opened up about a serious financial disagreement the trio once faced over investing UGX 20 million in a single music video.
Speaking about the harsh realities of the music industry, Julio admitted that while artists pour huge sums into production, the returns are never guaranteed, making it a frustrating gamble.
“You can spend a huge sum on costumes for the video vixens, then you, the singers, change outfits like three times—and yet you don’t even buy them, you strictly hire,” Julio explained.
The Cost of Competing with International Stars
According to the singer, video production costs have skyrocketed as artists strive to match the global standards set by stars like Diamond Platnumz.
“Then you move to the videographer, where you have to spend heavily to have a video that matches the quality of international stars. But at the end of the day, there’s no guarantee people will even like the song.”
A Risky Investment with No Assured Success
Julio revealed that during the heated discussion, the group realized they had already hit the UGX 20 million mark for just one project. The bigger concern was that such investments needed to be repeated at least five times a year to remain relevant in the competitive industry.
“And that’s just one project—yet you have to do about five such projects a year if you want to be like the big foreign stars.”
Despite the financial challenges, B2C remains one of Uganda’s most consistent music groups, delivering high-quality visuals and hit songs that continue to dominate the airwaves and streaming platforms.
Do you think Ugandan artists should reduce video production budgets or keep pushing for global standards? Share your thoughts!
