Joshua Baraka, one of Uganda’s fastest-rising stars, has earned a coveted nomination at the prestigious Trace Awards and Summit 2025, presented by platinum partner Johnnie Walker.
Baraka’s Rise to Continental Fame
Recognized in the Best Artist – Eastern Africa category, Baraka’s nomination is a testament to his bold artistry and meteoric rise across borders to the continental music stage.
Baraka’s journey from a budding talent performing in bands as a pianist to a continental sensation has been nothing short of remarkable. Known for his rich blend of Afrobeat, Ugandan Kidandali, R&B, and soulful lyricism, Baraka consistently delivers music that resonates with diverse audiences across Africa and beyond.
Hits That Define His Musical Versatility
With songs like Nana, Dalilah, and DIGII IV, Baraka has showcased his musical versatility, earning him a massive fanbase across the continent and among Afrobeat lovers globally.
Johnnie Walker and Trace Awards: Celebrating Bold Steps
The Trace Awards nomination comes at a pivotal moment in Baraka’s career and aligns perfectly with Johnnie Walker’s “Keep Walking” mantra, which celebrates bold steps and relentless progress—qualities that Baraka embodies.
Over the past year, Baraka’s groundbreaking projects have highlighted his creative evolution and daring spirit, reflecting Johnnie Walker’s commitment to inspiring individuals across Africa to take bold steps forward.
“His collaborations with international artists and performances on global stages—culminating in a fully sold-out show in London—are a testament to his resilience and ambition. These milestones mirror Johnnie Walker’s mission to reward and celebrate audacious trailblazers who shape culture and push boundaries, making Baraka’s achievements the perfect embodiment of the values we champion,” said Christine Kyokunda, Johnnie Walker Uganda Brand Manager.
“Our collaboration with Trace celebrates the brilliant talent flourishing across the continent. Joshua Baraka’s nomination reflects the bold moves and determination we support. As he continues on his path, we will celebrate every milestone with him,” she added.
Johnnie Walker’s Landmark Partnership with Trace Awards 2025
Johnnie Walker, the world’s No. 1 Scotch whisky brand, has announced a landmark partnership with the Trace Awards and Summit 2025, sponsoring two categories:
- Best Newcomer
- Song of the Year
The three-day extravaganza will take place from 24–26 February 2025 at the Mora Zanzibar Resort.
The Trace Awards City Tour: Bringing the Energy to Fans
As part of this partnership, the Trace Awards City Tour will bring live performances and meet-and-greet opportunities to major cities, including Kampala. The tour will provide an intimate platform for fans to connect with nominated artists and experience the energy propelling Africa’s creative revolution.
Catherine Ndungu, Marketing Director of Uganda Breweries Limited (UBL), emphasized the brand’s commitment to African music’s transformative power, stating:
“Our partnership with Trace is a celebration of African creativity and its growing influence on the global stage. Artists like Joshua Baraka embody the talent and innovation thriving on this continent, and as Johnnie Walker, we’re proud to amplify these voices and walk alongside them on their journey to greatness.”
Let’s Rally Behind Joshua Baraka!
As the countdown to the Trace Awards and Summit 2025 begins, we urge everyone to rally behind Joshua Baraka and showcase the power of Uganda’s music scene. Let’s cheer, vote, and celebrate this bold step forward in Afro music and culture.
Remember, every vote counts—let’s make it count for Uganda!
